Aaron’s journey started with just $140 in his bank account and a big idea to build a product that helps people sleep better. What began with a handmade prototype on Queen Street in Toronto became one of the most recognized sleep brands in the country, powered by authentic storytelling and community.

He opens up about the early hustle behind launching Hush Blankets, the viral Kickstarter campaign that changed everything, and how one LinkedIn post led to selling his company to a publicly traded brand. Aaron shares why he believes content is the single most powerful tool founders have today, why being the face of your company is leverage, not a liability, and how community compounds over time.

This conversation is an unfiltered look at how modern founders can use content to build trust, scale their businesses, and create movements, not just companies.

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Timestamps:

00:00 Introduction & Aaron’s Entrepreneurial Start

04:00 $140 in the Bank & the Birth of Hush

09:00 The Viral Kickstarter Campaign

14:00 Selling the Company Through a LinkedIn Post

19:00 Content as a Founder’s Superpower

23:00 Community vs. Marketing

27:00 Why Attention Is the Real Moat

32:00 Balancing Building and Creating Content

37:00 How to Build Trust Through Storytelling

41:00 Scaling Founders Club and the Future of Entrepreneurship

46:00 The Power of Compounding Relationships

Follow Aaron Spivak:

Instagram: https://www.instagram.com/spivak/

Founders Club: https://www.instagram.com/thefoundersclub/

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Instagram: https://www.instagram.com/garylipovetsky/?hl=en

TikTok: https://www.tiktok.com/@garylipovetsky

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