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Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.

INTELLIGEMS

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Bear Handlon, CEO of Born Primitive, went from $5.5M in profit to just $200K in a single year — and then back again. In this Profit Monsters episode, Bear breaks down exactly what caused the collapse, how they rebuilt, and what they're doing now to scale into $100M+.

We cover:

- How chasing top-line growth killed margins

- Why flash sales damaged LTV

- The power of product category expansion (tactical, hunting, footwear)

- The real ROI of brand authenticity and military credibility

- How Bear negotiates net-90 terms — and why that matters

- The exact moment they cut spending, changed exclusions, and stabilized Meta ROAS

- Why product quality — not hype — is the greatest unlock

Whether you’re a founder stuck in growth mode, a brand leader trying to protect profit, or an operator navigating platform volatility, this episode will sharpen your instincts and show you how serious operators recover — and win.

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CHAPTER TITLES:

1:50: The Dark Times of Born Primitive

11:50: Customer Acquisition Strategy

20:27: Product Categories

46:25 - Product Features + Customer Experience

56:22 - Proper Communication Channels For Marketing Apparel

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SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠

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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: [email protected]

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠