How do you move from being found online to actually being booked by the right clients?

In this episode, website and marketing specialist Kat Love breaks down the three stages of marketing for therapists, from visibility and awareness, to consideration, to making it easy for clients to take the next step.

We talk about why marketing for therapists often feels overwhelming, how to reduce friction on your website so enquiries come more easily, how to avoid “psychobabble” that pushes potential clients away, and how to build ethical social proof without compromising your values.

By the end of the episode, you'll understand which stage of your marketing needs attention and how to move from being found to being booked in a way that feels grounded and realistic.

Takeaways

• Marketing moves through three stages: being found, being considered, and being booked.
• Visibility is often uncomfortable. Choose activities in your marketing window of tolerance
• Clients move at different speeds. Not everyone books straight away
• Make the next step clear and reassuring on your website
• Avoid psychobabble. Use the words your clients would use.
• Social proof can be ethical and does not have to rely on testimonials

You can find Kat at their website: https://katlove.com

If the psychobabble section has you rethinking your website or directory profile, you can find support in Therapy Growth Group where we regularly work on profiles, niching and clear messaging so that potential clients understand exactly how you help.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: marketing for therapists, private practice growth, therapist websites, referral networks, content marketing for therapists, SEO for therapy practices, ethical marketing, client testimonials, psychobabble in therapy, visibility in marketing, awareness stage marketing, consideration stage marketing, building a client base

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.