In this episode of Add To Cart, we are joined by Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body.  Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million.  We do chat briefly about their success on The Block back in 2013, but the pair have done so much more since then.  They share their stand out learnings from a recent warehouse relocation, how they approach decision-making as twin sisters and co founders and why forecasting is such an important aspect of their business.

Links from the episode:

al.ive body

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• Would you ever do another reality show?
• What was your launch strategy to make a mark?
• What advice do you have for founders considering a warehouse move?

This episode was brought to you by…  

Shopify Plus

Signet

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-hosts: Alisa and Lysandra from al.ive body

Born and raised in South Australia by a resilient single mother, Alisa and Lysandra Fraser were instilled with a strong work ethic and an unyielding determination from an early age.  The Block unveiled their hidden talent for interior design and enabled them to establish Alisa & Lysandra Interiors. In 2020, they boldly launched al.ive body, a personal care brand, driven by their quest for soap that complements their design projects. Within 3 years, al.ive body expanded to include home care and baby products, surpassing expectations.

You can contact Alisa at LinkedIn

You can contact Lysandra at LinkedIn

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