How do you take your shop from "busy" to truly profitable? We talk to Blue Grimes from Out Of The Blue Printing in Denver, Colorado. Their team aimed for a 20% profit margin – and met it. This episode covers everything from hiring an operations manager (6:20) to breaking down your gross margin so you can calculate your pricing (16:20).

00:00 Introduction

02:00 Changes in 2020

04:40 Monday morning meetings?

06:20 Hiring an operations manager

09:40 Making cuts to grow the business

11:30 How they price for 20% profit

12:50 How they built their price sheets

16:20 Understanding gross margin

17:53 How much a screen print shop can actually work

18:50 Did customers hate higher prices?

21:30 From operator to owner

23:33 Goals and accountability

26:15 Sales: defense to offense

27:00 New sales structure

29:30 Challenges with change

34:20 Conclusion

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