In this episode, Rick Mayo chats with Kevin Gardenhire, a dynamic Alloy franchise partner, about his transition from the corporate world to entrepreneurship. Kevin has a fascinating background, he has worked in finance, corporate leadership, and even a stint at Walmart. He’s here to share how he turned those experiences into a thriving fitness franchise business.

Kevin gets honest about the importance of leadership, taking ownership (even when things go sideways), and hiring the right people who get stuff done without excuses. 

He also talks about the balance between trusting your gut and leaning on data to make smart business decisions. He also shares some great tips on how to adapt your marketing strategy based on your market because what works in one place might not fly in another.

Kevin opens up about the personal side of entrepreneurship of stepping out of your comfort zone and learning to lead in a way that empowers your team to grow and thrive. Tune in to learn how to lead with confidence and drive growth for your fitness business. 

Key Takeaways

Intro (00:00)

Kevin explains his non-linear background and corporate journey (02:44)

Why Kevin chose Alloy over other franchise opportunities (06:19)

Importance of having a strong sales director (12:24)

Key performance metrics for franchise success (14:30)

Transitioning from corporate to entrepreneurship and overcoming fear (18:49)

Kevin’s leadership style (21:42)

Maintaining strong communication with his director (29:49)

Empowering employees to make decisions and learn from mistakes (34:26)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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