This episode explores the imperative shift from a digital-first mindset to an AI-first approach in marketing, emphasizing how to incorporate AI into internal processes for enhanced efficiency and creativity. Throughout, I discuss strategic alignment, process documentation, custom AI models, training with quality data, and automation for maximum impact. 

• Discussing the transition to an AI-first mindset 
• Importance of aligning AI with marketing objectives 
• Utilizing AI as a second opinion for marketing strategies 
• Documenting processes for optimized marketing activities 
• Creating custom GPTs tailored to brand needs 
• Training AI with quality data for better outputs 
• Scaling efficiencies through automation for marketing tasks

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