FranDawgs

From Dirty Sodas to Swim Lessons: Austin Smith


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Austin Smith started his career helping build Savory Fund into a powerhouse that scaled concepts like Swig, Mo’Bettahs, and R&R Barbecue. After years of investing in food & beverage, he made the leap from investor to operator — taking a massive bet on Big Blue Swim School.

Considering buying a franchise? Reach out: https://www.frandawgs.com/ 

If you’re a multi-unit owner considering selling your locations, get in touch: https://www.fdcapitalgroup.com/ 

In this episode, we dive into:

  • How Savory Fund spotted Swig and scaled dirty soda into a national brand

  • Lessons learned from franchising hits and misses (like passing on Crumbl)

  • Why Austin shifted from private equity to owning 21 Big Blue Swim School territories

  • The economics of swim schools, territory buildout costs, and why drowning prevention drives demand

  • His growth strategy to build $7–10M EBITDA and decide whether to flip or hold long-term
  • Whether you’re an operator, investor, or aspiring franchisee, Austin’s story offers a playbook on evaluating emerging brands and scaling brick-and-mortar businesses.

     

    Chapters:

    00:00 – Intro
    01:10 – Getting started with Savory Fund and early food & beverage bets
    05:00 – How Savory Fund discovered Swig and why dirty soda works
    12:00 – Lessons from Crumbl and when to franchise vs. corporate-own
    18:00 – Drive-through culture and why convenience brands win
    26:00 – Austin’s move from investor to operator
    32:00 – Discovering Big Blue Swim School
    35:00 – Why swim schools are insulated from tech disruption
    37:00 – Buying 21 territories across Utah, Arizona, Nevada, Colorado, and Idaho
    49:00 – The cost of Big Blue buildouts and lessons on efficiency
    53:00 – Psychology of space: why a “busy” feel matters
    61:00 – Growth strategy: scaling to $7–10M EBITDA
    64:00 – Long-term vision: flip or hold Big Blue Swim School
    1:05:00 – Closing thoughts & where to follow Austin

    Links:

    👉 Connect with Austin Smith on LinkedIn: https://www.linkedin.com/in/austin-c-smith-a1755548/

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    FranDawgsBy Patrick Buckley

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