In this episode of Simplifying Social Media, Jen Carstensen from Live Love Memphis discusses her social media marketing strategies. She talks about her start on Facebook, her shift to Instagram, and the importance of authenticity and consistency. Jen shares how her social media presence has helped recruit new team members and generate leads. She also offers advice on content creation and encourages team engagement online. Jen invites listeners to connect with her on Instagram and offers to share her expertise with others in the industry.