EquiTeam's Liz Daniels chats to Sarah Giddings about how her ingrained passion for horses inspired her to found The Stables Retail Consultancy in a bid to help other equestrian businesses. Juggling horses alongside school, college and a degree in Fashion Marketing, Sarah went on to work for some major high-street brands including Next, before following her heart to the equestrian industry. Now Sarah is passionate about helping equestrian brands to grow using a mixture of her retail knowledge and experience, combined with her affinity with horses. Coming from a non-horsey background Sarah shares how she uses the Yellow Pages to hint to her parents, was terrified of her instructor, and why she had to prove her commitment for seven years before finally getting her own horse Leo.

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