How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur?

We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got to be a better way.” And then, she got started creating the online buy-sell marketplace she wished existed.

You’ll hear India share her story of building a horse business from scratch, including the practical ways she’s been marketing it, even starting from an audience of zero. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/134

FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide 

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.