Have you ever wondered what it takes to be a top business owner/top salesperson in your industry, the one who makes all the money, who gets the promotions and all the respect? My next guest Aaron Ross is the co-author of From Impossible To Inevitable (with Jason Lemkin) and of Predictable Revenue (called the "Sales Bible of Silicon Valley") about sales systems that helped Salesforce.com, Twilio, Zuora and other companies create billions in sales. He is married with 9 children (half through adoption), and lives in Edinburgh, UK. He's Co-CEO of PredictableRevenue.com and a global keynote speaker.