Ever wondered what it's really like to run your own business? Behind the Instagram-worthy moments and "follow your passion" platitudes lies a complex reality that entrepreneurs rarely discuss openly.

"Being human and owning your own business is feeling everything deeply, but having to put a good face on." This powerful insight from our conversation captures the essence of entrepreneurship – a journey filled with both magical moments and challenging realities that test your resolve daily.

When I left teaching with its pension and health benefits to start Wildly Native Flower Farm, people thought I was crazy. Those first years brought sleepless nights, constant decision-making, and the weight of responsibility for everything from payroll to broken equipment. The financial rollercoaster means some weeks you're thriving while others you're carefully counting every penny. And unlike employees who receive regular paychecks, business owners face seasonal fluctuations, unexpected expenses, and the responsibility of ensuring everyone else gets paid first.

Perhaps most surprising is the isolation. When faced with difficult decisions or financial concerns, it's hard to find people to confide in. Employees look to you for stability, while sharing vulnerabilities with competitors risks appearing inexperienced. This creates a unique loneliness that few understand unless they've experienced it themselves.

Yet despite these challenges, there's profound joy in building something authentic that aligns with your values. The freedom to prioritize what matters most – whether that's family time, community impact, or creative expression – makes the difficult days worthwhile. The moment a bride sees her flowers for the first time or the look on someone's face when receiving an unexpected delivery reminds us why we do what we do.

If you're considering entrepreneurship or struggling in the "messy middle" of building your business, know that you're not alone. The path isn't easy, but for those who choose it, the ability to create something meaningful that reflects your values makes the journey worthwhile. Take the leap – and know that sometimes your parachute may look different than expected, but you'll find your way.

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Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz