What does it take to walk away from one of the coolest marketing jobs on the planet—at a company so many would kill to work for—to go sleep in the dirt and build an outdoor hospitality brand from scratch?

Today’s guest, Sam Degenhard, did exactly that. After a decade at Red Bull, where he helped shape the world of action sports marketing, Sam traded corporate prestige for the unpredictable wilds of entrepreneurship. He founded Campfire Ranch, a next-gen hospitality brand designed for adventure-seekers who crave nature but don’t want to deal with the headaches of traditional camping.

In this episode, Sam takes us inside his journey from Red Bull to the backcountry, revealing:

If you’ve ever dreamed of turning your passion into a business, building a hospitality brand with soul, or simply want to know what’s next in outdoor travel, this one’s for you.

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.