Founders in Arms

From Rice Krispies to $36M Series B: Dan Hobbs on Building Safety AI, Enterprise Sales, and Leading Across Borders


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In this episode of Founders in Arms, Immad Akhund and Raj Suri speak with Dan Hobbs, co-founder and CEO of Protex AI, a company using computer vision to identify safety risks in warehouses and factories before accidents happen. Dan shares his journey from bootstrapping his first startup (where he survived on store-brand Rice Krispies for three weeks) to building a 70-person team serving Fortune 500 clients like Amazon and DHL.

The conversation explores how Protex leverages existing CCTV infrastructure to detect dangerous behavior patterns, the advantages of being "outsiders" disrupting traditional industries, and how the AI boom has transformed both fundraising and customer conversations. Dan offers insights on navigating enterprise sales, building trust-based relationships with clients, and managing an international team across Ireland, Boston, and London.

From pivoting through multiple startup ideas to selling multi-million dollar contracts, this episode provides valuable perspectives on computer vision applications, scaling an AI company in today's market, and the unique challenges of leadership growth. Whether you're interested in AI applications, enterprise sales strategies, or the founder journey, Dan's candid experiences offer practical wisdom for entrepreneurs at any stage.

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Founders in ArmsBy Immad Akhund and Rajat Suri

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