New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.<br /><ul><li>Written and narrated by Tom Webster</li><li>Edited by Bryan Barletta and Gavin Gaddis</li><li>Audio editing by Gavin Gaddis</li></ul><a href="https://soundsprofitable.com/article/from-social-proof/" target="_blank" rel="noreferrer noopener">Find the full article here on Sounds Profitable.</a><br />

New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.<br><ul><li>Written and narrated by Tom Webster</li><li>Edited by Bryan Barletta and Gavin Gaddis</li><li>Audio editing by Gavin Gaddis</li></ul><a href="https://soundsprofitable.com/article/from-social-proof/" rel="noopener noreferrer">Find the full article here on Sounds Profitable.</a><br>

From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns

From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns

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