Kelly Forbes is the Founder and Director of Forbes Care Occupational Therapy. With a background in paediatric OT, Kelly is known for her team-first leadership approach and commitment to building a business where clinicians thrive. 

From solo practitioner to Director of a 26+ person Allied Health business, Kelly Forbes has led Forbes Care Occupational Therapy with purpose, culture, and calm. Host Cathy Love speaks with Kelly about her transition into business leadership, and the steps she’s taken to grow a sustainable, values-based business. 

They discuss the impacts of the 2025 NDIS Pricing changes and how Kelly’s team is responding with financial foresight and clear communication. Hear how Forbes Care’s feedback culture supports staff wellbeing, leadership development, and clinical excellence. 

Topics covered on team growth, NDIS reform, leadership mindset, and culture: 

• Team growth & structure – Kelly’s journey from sole trader to building a team with flexible roles, clear pathways, and strong foundations. 
• Navigating NDIS changes – Strategic responses to the July 2025 pricing changes, especially around travel and service mix. 
• Leading & letting go – How Kelly overcame her fear of delegation and developed a shared leadership model. 
• Embedding culture & feedback – Creating psychological safety, honest communication, and a culture of ongoing development. 

Related Episode 

• Episode Number 347: Navigating NDIS Reform and Future-proofing Allied Health Businesses 

P.S. Need a little extra support on your business journey? Whether you’re navigating challenges or looking to reach new goals, we’re here to support your growth.  

Book a Complimentary Power Call with us, and let’s talk about how we can help you achieve your vision for your Allied Health business.

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