I’m diving deep into the mindsets and energetics that are absolutely critical for long-term business success on social media. Sure, strategies and hacks are helpful, but let’s face it—what really makes or breaks your business is your mindset. After 14 years in the game, I’m sharing key lessons I wish I had known when I started, and the mindset practices you’ll want to implement right now.

In this episode, you’ll learn:

• [02:29] Mindset #1: Embrace Experimentation & Testing: Growing a business means being willing to experiment. Even after 14 years, I’m constantly testing things out.
• [06:19] Avoid Perfectionism: One of the biggest mindset shifts I had to make was letting go of perfectionism. I started to get curious about what was working instead of obsessing over getting it right. Pay attention to your analytics, like on Instagram, and use those insights to refine your approach.
• [09:33] Mindset #2: Create Your Own Metrics of Success: Success isn’t defined by likes and follows. I share how you can set your own metrics for success—metrics that you can actually control. 
• [12:57] Mindset #3: Play the Long Game: Success doesn’t happen overnight, and that’s okay. I talk about why resilience is crucial and how important it is to stay committed to your goals, even when things don’t go your way. 
• [15:35] Stay Consistent: Even When Growth Feels Slow: I get real about my own Instagram journey, where follower growth was painfully slow. But staying consistent was the key to hitting breakthrough moments that attracted my ideal clients.
• [17:53] Convert Your Current Audience: Instead of always chasing growth, I share why it’s essential to focus on converting the audience you already have by refining your messaging and giving them the nudge they need to take action.

Episode Links:

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Want to dive deeper into using AI for marketing? Check out my four-part mini-series and my interview with AI coach Juan Galan, one of the most popular episodes to date!

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