This episode brings you into the atmosphere of the CeBIT Global Conference, where Neal Schaffer met Steven Zielke, who helped found the Rock the Blog event. But that’s not the only thing he’s founded: enter Blappsta, a new app that can turn your blog into its own native app. Neal is very excited about this app, and even more excited to share it with you. Blappsta provides yet another medium to access your readers in this increasingly mobile world, holding your hand through the registration, allowing you send push notifications, and above all, becoming the provider of your own app.

Key Highlights

[02:13] Introduction of Podcast Guest, Steven Zielke

[02:25] What is Rock the Blog

[04:25] The Issue Steven Found and How He Developed the Tool

[06:45] Feedback on Blappsta

[09:12] Steven's Vision

[10:21] Blappsta Cost

[10:54] What Makes Blappsta Interesting

[11:39] Companies Steven Are Working With

[12:27] Becoming a Mobile Society

Notable Quotes

• And it's for you, it's something really nice because you have that direct communication to your loyal readers, you can push out to them and you instantly can can generate their reading onto your content. And for you, it doesn't matter is an app is a website, it shouldn't matter. It's your content that's relevant. So all we do is really giving another medium.
• Well, you've mentioned the most important part, that's notifications. And first of all, you have the notification on the on your fingertip. It's not us it's not the system or anything you can decide, I want to send a push notification. 
• I mean, really, it's the the app world is, is changing in that respect. And then Google has laid a benchmark, again, trying indexing apps, and really tells us that they are interesting, interested in looking into the app and make it a part of their Google world. And that's, it's not about the technology app, it's about the content that lies in the app. 
• But I think the potential of when you have mobile visitors of having the mobile visitors say with there's an app available, would you like to download it and have been able to send out notifications. This is what every every company wants is its were becoming a notification economy. And I think that's a really, really powerful aspect about this as well.
• If there's something that you need to get the word out to your employees. How do you do it? Well, there's nothing better than a notification on smartphone because we know everyone's eyeballing that.

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