November 10, 2025

From the Exam Room to the Executive Table: A Conversation with Dr. Pete Kehoe on How Managed Vision Care Can Enhance the Provider Experience

59 minutes

Why has the profession of optometry had such a complicated relationship with VCPs (vision care plans) over the years? Some practice owners love them. Others despise them. Some practices are on all the panels. Some have intentionally jettisoned themselves from every plan and gone out of network entirely.

On this episode, which in a way serves as a follow-up discussion to my conversation with Dr. Chris Smiley, OD (link in the show notes), Dr. Pete Kehoe and I have an engaging and well-rounded discussion about VCPs and the role they can play in running a successful practice—and why it doesn't have to be a choice of embracing VCPs or running a profitable practice.

Before we get into today's episode, I want to make something explicitly clear about this conversation: This episode was not sponsored by EyeMed, Pete, or any other entity. I have never—nor will I ever—take a dollar of sponsorship or "pay to play" from a guest.

I realize that the profession continues to be divided on this topic, and my singular goal with this episode—and with this show in totality—is to bring the best proven practices, methods, and strategies to help you, the practice owner, run your business as best you can and use the profits from providing value to your patients to ultimately build wealth and achieve financial independence.

With that introduction, I hope you enjoy my conversation with Dr. Pete Kehoe, OD.

Resources:

20/20 Money Ultimate Financial Success Masterclass

OD Mastermind Interest Form

Power Hour Episode: Managing Managed Care, Capture Rates and the Missing Middle for Practice Growth with Todd Lossone

EyeMed

20/20 Money Episode: Embracing vision plans to profitably grow your practice w/ Dr. Chris Smiley

Ted Lasso "Be curious, not judgemental" YouTube clip

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For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!