Direction Not Perfection

From Tracking Spies to Tracking Triggers: A Journey from FBI to Food Freedom - with Holly Bertone


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From FBI to Food Freedom: How Holly Cracked the Code on Emotional Eating

After spending years tracking spies as an FBI counterintelligence agent, Holly never imagined her greatest investigation would be into her own relationship with food.

Despite being a health coach, she was secretly struggling—battling emotional eating, stuck in diet culture, and carrying a heavy load of shame. That is, until she realized that the same strategies she used in national security—identifying patterns, anticipating behavior, and neutralizing threats—could help her crack the emotional eating code, too.

Now, Holly helps high-achieving midlife women break free from emotional eating and rebel against the toxic rules of diet culture. Her signature 3-Step Process—See It, Stop It, Shift It—combines neuroscience with counterintelligence principles to help women finally feel in control, without relying on willpower or restriction.

In this episode, we cover:

🔍 Holly’s story: From the FBI to feeling unhealthy as a health coach

🧠 The top 3 myths women believe that are keeping them stuck in food shame

💡 Her science-backed strategy to rewire emotional eating patterns

🔄 Why willpower doesn’t work—and what actually does

🚫 How to ditch diet culture and still feel your best

Holly’s been featured on major platforms and top podcasts for a reason—her approach is bold, brain-based, and refreshingly real.
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Want Personalized Health Coaching?
      • Book a Free 1:1 Call → https://calendly.com/houselifestyles/podcast-or-member-consult
      • FREE Meal Planning Guide → https://pages.lindseyhouse.net/free-guide
      • Join the Direction Not Perfection FB Community → https://www.facebook.com/houselifestyles

About Your Host, Lindsey House:
 I’m a dietitian, personal trainer, and accountability coach helping individuals break free from all-or-nothing thinking and create sustainable wellness habits.
      Website → https://www.healthaccountabilitycoach.com
      Facebook → https://facebook.com/houselifestyles

More Wellness & Mindset Videos:
      • Emotional Healing with Margie Odom: https://youtu.be/3L1VRGnWdJU
      • Why Do We Self Sabotage? | Dr. Eliza Kingsford: https://youtu.be/pe6b2kgdeNc
      • Too Much On Her Plate | Dr. Melissa McCreary: https://youtu.be/PMeMSknHei0

👍 Like this episode? Hit the like button, subscribe, and turn on the bell for weekly wellness wisdom!

💬 Question for You:
Do you struggle with Emotional Eating? Have you lost hope that you will ever be able to change?

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Direction Not PerfectionBy Lindsey House RD

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