Sometimes selling comes at the most unexpected moments in life. As an entrepreneur you’re selling your business to customers and you need to go from zero to hundreds fast. Eric Samson, CEO & founder of Group8A, is here to share how he went from hoping deals would come in to building a system that brings in sales opportunities every single month.

Meet Eric Samson

• We’ve all experienced consultants who promise big results but fall short. For small businesses, that can be costly.
• Eric Samson knows this firsthand. Before founding Group 8A, he ran several e-commerce businesses and saw how ineffective marketing agencies could hurt growth.
• That experience pushed him to build something different. He created Group 8A with a performance driven approach where the agency only grows when its clients do.
• Today, Group 8A is a leading digital marketing agency in New York City, helping e-commerce brands scale and increase conversions.

From Hope to Predictability

• What would it look like if your sales pipeline didn’t rely on luck?
• That was the reality Eric faced. His business was built on strong operations and great service, but sales were inconsistent.
• Referrals came in occasionally, but there was no real system behind it. At one point, two deals a year felt like a win.
• Eric realized something had to change. Wishing for growth was not a strategy.

Setting the Right Target

• The first shift came from setting a clear goal. Eric introduced what he calls a big, hairy, audacious goal. Instead of hoping for a few deals a year, the team aimed for two deals per month.
• It did not matter that the number seemed small to others. What mattered was that it pushed them beyond their current reality.
• Sometimes growth starts by simply choosing a target that feels just out of reach.

Solving the Right Problem First

• One of the biggest mistakes Eric made was focusing on the wrong part of the sales process. He hired experts to help close deals before he even had consistent leads coming in.
• That changed when he broke the process down step by step. If there are no leads, nothing else matters.
• Once the team focused on generating conversations first, everything else started to fall into place.

Building a Scalable System

• Eric and his team invested in outreach and found someone who knew how to generate appointments. From there, they optimized the process by separating high level work from simple tasks.
• The result. Over 100 sales appointments per month!

“When you get outreach right, everything changes. When you get it wrong, you get nothing.” - Eric Samson

Resources

• Connect with Eric Samson on LinkedIn or visit Group 8A to learn how his team helps e-commerce brands turn strategy into real results.
• If you want to think bigger and set goals that actually push your business forward, take some time to read Built to Last.
• Keep track of your sales activity and boost your results with the Prospect Pro sales tool.
• Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.
• Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.