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When Winc, the internet's favorite wine club, filed for bankruptcy, many thought the DTC model was finished. But Neha Kumar saw something goldenātrue brand loyalty. š” She acquired Wincās DTC arm and, through the power of scaled assets, transformed it into the lionās share of Full Glass Wine, a $100M powerhouse with two other brands under its wing. Now, millions of loyal Winc subscribers continue to enjoy the brand they love.
š· Neha is also the former COO/CFO of Create & Cultivate, a Professor at UCLA, a mentor through the Womenās Abundance Collective, and a first-generation Indian-American entrepreneur.Ā Sheās redefining what it means to lead in both business and life. šŖāØ
Ā
Tune in to this episode to discover:
š· The future of DTC wine and where the industry is headed
š” Nehaās top tips for entrepreneurial success
š Exclusive insights into Nehaās innovative marketing strategies
š How Full Glass Wine is optimizing efficiency and scaling to new heights
5
9292 ratings
When Winc, the internet's favorite wine club, filed for bankruptcy, many thought the DTC model was finished. But Neha Kumar saw something goldenātrue brand loyalty. š” She acquired Wincās DTC arm and, through the power of scaled assets, transformed it into the lionās share of Full Glass Wine, a $100M powerhouse with two other brands under its wing. Now, millions of loyal Winc subscribers continue to enjoy the brand they love.
š· Neha is also the former COO/CFO of Create & Cultivate, a Professor at UCLA, a mentor through the Womenās Abundance Collective, and a first-generation Indian-American entrepreneur.Ā Sheās redefining what it means to lead in both business and life. šŖāØ
Ā
Tune in to this episode to discover:
š· The future of DTC wine and where the industry is headed
š” Nehaās top tips for entrepreneurial success
š Exclusive insights into Nehaās innovative marketing strategies
š How Full Glass Wine is optimizing efficiency and scaling to new heights
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