Future Commerce

Kicking off our 2024 season of the podcast, Phillip and Brian discuss the storylines of the upcoming NRF Big Show. PLUS: the spatial computing hype cycle is upon us, as is a new handheld device revolution. Listen now!

• {00:09:54} - “Shopify has conquered down market, and so naturally, the most obvious place for growth is in the enterprise, and it's just where they have to go. And then, one of the reasons why Shopify struggled mightily trying to sell to the enterprise initially is because they didn't hire what I would consider to be truly enterprise-grade sellers, and they didn't give the toolbox to be able to sell.” - Brian
• {00:13:18} - “Even if you don't go to NRF, the halo around The Big Show is now big enough to incorporate all of these brands that survived the tech and SaaS recession over the last year and a half. The companies that have come out the other side are now stronger for it. Even the ones that have received some critique online.” - Phillip
• {00:26:55} - “I think what we see in an AI-centric future is not just a gesture. It's not just, "Hey, Siri." It's not just language, it's "And this doesn't require an Internet connection for it to work.’" - Phillip
• {00:35:36} - “Every AI use case, every one of them, even OpenAI, in the opening demo is a commerce-centered use case. It is "Order me an Uber." It is "Get me a pizza." It is "Put this on my shopping list." Commerce is such a requirement for human existence and our connection with each other that you have to have commerce at the center of these experiences.” - Phillip
• {00:46:43} - “In the current state of the world, you have to capture mimesis before you actually create product market fit.” - Phillip
• {00:47:57} - “There's a reckoning on multiple fronts with app stores, in that app stores are about to become democratized. And they cannot be the walled gardens they have been in for 15 years. App stores are about to get disrupted.” - Phillip

• The MUSES Bundle is here! Grab your copy of our latest annual journal today at musesjournal.com
• Have you checked out our YouTube channel yet?
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

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LIVE from MUSES, join Phillip and Brian as they sit down with Boys Club podcast host Deana Burke and Context podcast host Blake Finucane for a lively discussion about technology, art, and culture and the resurgence of print in the digital age. 

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Recorded live during MUSES, art curator Tam Gryn and performance artist Arantxa Araujo discuss the intersection of science and dance, the influence of ancient Muses on contemporary innovation, and offer insights into the creative process, the neuroscience of movement, and the historical inspiration behind the various forms of art featured during MUSES.

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Michael Miraflor and Alexa Lombardo join the MUSES Live panel to explore the future of Consumer marketing roles and activations. Topics range from the “death of the CMO” position to Range Rover's activation at Art Basel Miami Beach; and how technology and vision may help solve the Loneliness Epidemic and the decline of the “Third Place.” Listen now!

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The team from Acrylic Robotics is giving independent digital artists a new opportunity to sell on-demand artwork without ever picking up a paintbrush. Joining us for our three-day activation during Art Basel, CEO Chloë Ryan talks about the market opportunity and the solution that Acrylic can provide emerging artists; and how brands can partner with artists to reach new audiences. Listen now!

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What happens when brands forecast poorly? They fail to compete in the marketplace, and they have to sell excess inventory at a loss. Taped live during Future Commerce’s MUSES activation during Art Basel, this panel comprises DTC competitive intelligence platform Next Big Shop’s co-founder David Hoffman and Resale.com’s co-founder Sachin Pawa. Together, they predict the challenges ahead for eCommerce in 2024. Listen now!

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Recorded live at MUSES during Art Basel 2023, join Phillip and Brian and special guest Ashley Batlz as they discuss and recap BFCM 2023 and how the need for better data drives every new experience for the future of marketing. Thanks to our partners at Dotdigital for supporting MUSES. Listen now!

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It's a Christmas Eve miracle! We return with a FULL WRAP-UP of Walmart's first shoppable "RomCommerce" series, "Add to Heart"! Join Rhian, Jaci, and Phillip as we unwrap the greatest gift of all — a shoppable Christmas holiday rom-com!

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Did you miss MUSES? Tune in for a mini recap at the beginning of the episode. Stick around as Phillip and Brian dive into the intriguing world of how digital media influences and sometimes distorts our memories and perceptions, particularly in the context of business and cultural trends.

• {00:08:20} - “We had Chloe Ryan, who's the CEO of Acrylic Robots, sit on the panel, and her perspective is this is a new technology that allows for reproduction, not mass reproduction, but reproduction for digital artists to actually sell web to print, direct to consumer, print on demand paintings of the first of its kind and sort of launching a marketplace, which is a commerce-centered marketplace.” - Phillip
• {00:21:34} - “Brands no longer are in full control of their own story and their own destiny and customers now have the tools en masse to be creative and to contribute to the lore and the story and world-building that is going to be required to build brands in the future.” - Phillip
• {00:29:50} - “We sort of build on top of whatever takes hold at the moment. And so these worlds that are being built now, if you're a world builder now, who knows how adopted that might be in decades to come. We don't know what kind of foundation we're laying and what will end up becoming the foundation for a lot, lot, lot, lot more.” - Brian
• {00:33:35} - “What's so fascinating about something like Gag City where it used to be just fan fiction, the Gag City background could be a setting for many stories in the future, and that could elevate the next level of creators to a really well-realized universe where almost anything can happen.” - Phillip
• {00:43:52} - “The reason Future Commerce feels different is because we're making content for ourselves first and for an audience, not even second or third. I think we're doing things that pursuing things that are uniquely passion projects for us. That's why we are so early all the time on so many things.” - Phillip
• {00:46:58} - “Retail is both one of the best applications for technology and one of the best ways to understand how technology should actually be used and then spit out for other reasons.” - Brian
• {00:57:24} - “That's what a lot of brands are trying to do, which is make a mark in the culture that allows them to sit outside of the stream of consciousness. And maybe some photography from Haus is a really good example of it was profoundly of the time and will never escape its own gravity. It will be stuck in that time forever. And maybe for the brand equity, that's a good thing. That's what brands want. So that means you go through an awkward phase where at some point in the future, people make fun of it and deride it, and then it becomes nostalgic.” - Phillip

• Grab your copy of The Multiplayer Brand for just $20 with free shipping in the U.S.
• Have you checked out our YouTube channel yet?
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

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A lot of brands say they want to make their customers’ lives better with their products, but how do they go about actually achieving that? The storied brand, James Baroud, is creatively connecting with their audience and finding new ways to not only help them want to purchase their products but also to enjoy their products even more, and therefore enjoy life even more. It’s a big task, but Bobby Huang is all about it. Listen to this episode to hear from him on the heart behind that and what the future holds for James Baroud.

• {00:06:58} - “When you evaluate yourself against your competition, the first thing you do is you identify the things that it's said that your competitors can't copy. And then you ask yourself if you can lean into it and do that really well.” - Bobby
• {00:21:31} - “There are lots of steps along the way for when you see this thing today on top of a car to be what it is. And so when you open up that tent and you crawl inside and you look around, all that history, innovation, and iteration in that process surrounds you. And so that is kind of the message that I wanna tell to a broader audience.” - Bobby
• {00:26:19} - “I would like this product to serve as a muse for families and their ability to just enjoy life more.” - Bobby
• {00:32:19} - “I can't help but think there's already a multiplayer story involved here. Because when you have a high-value resale market, that means that people are really committed to the product, and believe in its value. And when something goes up for sale, it doesn't sit on the market long. It's gonna get snapped up because people know and trust the quality.” - Brian
• {00:45:27} - “In terms of building trust and getting folks unified around a strategy, I wouldn't say it's a strategy, it's our strategy. It's something that we learn into together as a team.” - Bobby
• {00:47:41} - “Today, our website does not do DTC sales, for a couple of reasons. One of the side reasons that everybody can understand is these things are really big and heavy and shipping can be really expensive. But in an effort to build trust and do cool interesting things in 2024, we are going to put some hidden gems on our website and do some limited edition artistic colored tents for folks who can find it on the site. And there'll be some hidden portals to be able to buy some really cool artist-designed tents next year.” - Bobby

• Learn more about Bobby Huang and James Baroud
• INSIDERS #107: DORK MODE: AN ANTIDOTE TO THE SEA OF SAMENESS
• Grab your copy of The Multiplayer Brand for just $20 with free shipping in the U.S.
• Have you checked out our YouTube channel yet?
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.