There's a marketing tool many firm owners skip because they're too busy listing services. Turns out it might be the most persuasive thing you're not doing.

The discovery call is where margins get set and clients get qualified — and some common patterns tend to undermine both more than people realize.

Worried AI is going to take your clients? It might be worth asking which ones — and being honest about what that answer actually looks like.

Accommodating every type of client might sound like good business — but it's nearly impossible to pull off and could be hurting your growth.

What does MrBeast's early growth habit have to do with running an accounting firm? More than you might expect — and it's simpler than it sounds.

When a firm owner has all the right pieces in place and is still struggling badly, the real problem is rarely where you'd expect to find it.

AI is splitting firms onto two very different paths right now, and the outcome really isn't the same for both of them, not even close.

When things feel stuck, the instinct is almost always to reach for a new tool or process. I think that's the wrong move to make first.

Prices on your website, or not? I don't think it's a simple yes or no, and the wrong answer might be repelling good clients.

There's a version of my first firm's story that looks clean from the outside, almost like a straight line to exit. It really wasn't.