Learn to adapt your social media strategy rather than try to fight the algorithm. In this episode, host Michelle Thames speaks with Erika Yang about how to connect with your audience on social media in new and exciting ways. Erica shares how entrepreneurs can go with the flow when it comes to changes on social media.

Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture studio and creative agency. Erica Yang, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. With her success she expanded and founded Real Hype Creative. With offices in LA and Shanghai, Erica Yang and her company Real Hype Creative are bringing their expertise of Chinese social media to the US market to help develop and expand brands on a global scale – their clients include name brands and top tier celebrities such as Steve Aoki, Akon, and Segway to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, Real Hype Creative is a "one-stop shop" for global brand marketing, utilizing the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more.

Watch on YouTube: https://youtu.be/Kg7hhXy97e8

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