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By Tim Hammerich
4.8
253253 ratings
The podcast currently has 590 episodes available.
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Rancho Gordo: https://www.ranchogordo.com/ Today’s episode is a real treat for me. Some of you know that I grew up on a small farm in Northern California that sold livestock, poultry and pumpkins directly to consumers. Then most of my career has been spent in large scale commodity agriculture. Which is why I’ve always been interested in how e-commerce can be used to scale direct to consumer business models. Admittedly there aren’t a ton of great examples of this. But we definitely have one for you today in Steve Sando of Rancho Gordo. Twenty five years ago Steve started growing heirloom beans and selling them at a local farmers market. That led to conversations and the realization that he could build a business by as he says “imposing his taste” for heirloom beans on other people. That has grown by leaps and bounds and I think you’re going to be blown away by the success of his company, Rancho Gordo. This episode also offers a ton of lessons about finding and creating true fans, beanfreaks as Steve calls them, and building a thriving business by surprising and delighting them time and time again.

Subscribe to Upstream Ag Insights: https://upstream.ag/ "33 Mental Models For The Modern Agribusiness Leader" Upstream Ag Insights YouTube: https://www.youtube.com/@upstreamaginsights2821 This is probably long overdue to host Shane Thomas on the show. Shane, as many of you already know, writes the very popular newsletter Upstream Ag Insights. He has been providing extremely detailed analysis to subscribers for several years now, and I have been lucky to know Shane since I believe before he started the newsletter. We met at a seed conference in Chicago I think back in maybe 2019. For the past couple of years Shane has been able to go full time on writing his newsletter, and I highly suggest you subscribe if you haven’t already and take it a step further to become a paid subscriber to support the incredible work Shane does every single week. In addition to Upstream, Shane has a background in agronomy, ag retail, sales, marketing, strategy and precision agriculture. This allows him to bring together all the latest news in agricultural technology and business to articulate how it impacts the industry. He’s based in Calgary, Alberta, Canada. This episode came about around the first of the year when I revisited his 2025 post titled “33 Mental Models for the Modern Agribusiness Leader”. I think all 33 of these are important for every listener of this show to be aware of. I didn’t think listing all 33 would make for a very good podcast episode, so I choose a handful of them. I think we get to six or seven today. Most of these ideas, Shane dug up in his extensive research that he does, and found really clear ways to apply them to agribusiness contexts. Some are combinations of ideas, and there are probably a few Shane originals in there as well.

Elo Life Systems: https://elolife.com/ Super excited to bring on Matt DiLeo of ELO Life Systems on today’s episode. Some of you may remember that ELO Life CEO Todd Rands was a part of 412 of this podcast two years ago. I’ve been fascinated by their work ever since to bring to the market what they call molecular farming. Matt does a great job of explaining the concept and how this shifts the value in some ways from food processors back to the farm by allowing farmers to grow desirable healthy ingredients inside of the commodity crops they already grow. It’s kinda mind blowing. Some background on Matt: Dr. Matt DiLeo serves as the vice president of research & development at Elo Life Systems. In his role, Matt applies agricultural OMICs and precision breeding technologies to advance Elo’s product pipeline. Prior to joining Elo, Matt held scientific leadership roles at Novozymes and KeyGene USA. Matt received his Ph.D. in Plant Pathology from UC Davis and completed a postdoc at the Boyce Thompson Institute, where he studied the impact of silencing regulatory genes on the nutritional composition of the tomato fruit metabolome. Matt seems to have a knack for being on the cutting edge of ag science and technology and has shown this in a variety of areas throughout his career.

Oxrow.ai Loftus Ranches: https://www.loftusranches.com/ Patrick Smith is a fourth-generation farmer and the CEO of Loftus Ranches, a Yakima Valley-based agricultural business producing hops alongside apples, pears, peppers, and other crops. He focuses on long-term strategy, capital allocation, and stakeholder relationships, balancing operational discipline with financial rigor. He founded Oxrow.ai, an analytics platform that helps agribusinesses pull together fragmented operational and financial data into decision-ready insight. The platform grew out of direct experience running complex businesses with messy data, where the cost of getting things wrong is high. In 2013, Patrick co-founded Bale Breaker Brewing Company, extending the family’s hop-farming roots into a consumer brand built at the source. He serves on the board of Yakima Chief Hops and has held leadership roles across hop industry organizations. He holds an M.S. in Business Analytics from NYU Stern, an MBA from Indiana University’s Kelley School of Business, an M.S. in Agricultural Economics from Purdue University, and a B.A. in Business Administration from the University of Washington.

Jonathan Coppess Research Page: https://ace.illinois.edu/directory/jwcoppes "The Fault Lines of Farm Policy" book "Between Soil and Society" book Today’s episode explores an important area of agriculture that I probably don’t talk enough about on this show: ag policy. I wanted to bring Dr. Jonathan Coppess on the program to ask fundamental questions like: Is ag policy working? Is the Farm Bill still relevant? What has changed in ag policy and what needs to change? As you’ll hear we dive into this and a whole lot more. For some quick background: Jonathan Coppess is the Gardner Associate Professor of Agricultural Policy in the Department of Agricultural & Consumer Economics at the University of Illinois at Urbana-Champaign. The author of two books on the legislative history and political development of farm policy (THE FAULT LINES OF FARM POLICY, and BETWEEN SOIL AND SOCIETY), he is a member of the farmdoc project and a frequent contributor to farmdoc daily. Jonathan previously served as Chief Counsel for the Senate Committee on Agriculture, Nutrition and Forestry, as well as on a temporary, part-time basis as a special counsel. Prior to his service on the Senate Agriculture, Nutrition, and Forestry Committee, Jonathan served as the Administrator of the Farm Service Agency at USDA and Legislative Assistant to Senator Ben Nelson. Jonathan grew up on his family’s farm in Western Ohio.
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