Brad Peterson, VP of Sales at Total Farm Marketing, discusses how AI-powered tools and proactive strategies are transforming dairy marketing and risk management. He explores how the TFM360 system uses AI and data-driven insights to help dairy farmers optimize milk pricing, manage feed and fuel costs, and navigate market volatility. Brad also shares how Dairy Revenue Protection (DRP) insurance works alongside these strategies to provide a safety net against downturns. Learn how Total Farm Marketing’s innovative approaches can help dairy producers make more informed and strategic decisions.

Episode Highlights:

• Overview of Total Farm Marketing’s Approach to Dairy Risk Management
• How TFM360 Utilizes AI to Enhance Milk Marketing
• Understanding the Role of Scenario Planning in Risk Management
• The Benefits of Dairy Revenue Protection Insurance
• What Sets Total Farm Marketing Apart in the Dairy Industry

This episode is sponsored by Total Farm Marketing by Stewart-Peterson.

Total Farm Marketing’s family of companies helps farmers manage commodity price volatility with comprehensive strategies and recommendations that span a producer’s operation. Total Farm Marketing offers two services to help dairy farmers optimize operations. TFM360, a product of Stewart-Peterson Inc., is an AI-powered, rules-based system that provides data-driven recommendations for managing price risk on milk, feed, and fuel. Dairy Revenue Protection insurance, offered through SP Risk Services LLC, secures a safety net against market downturns. Futures and options involve risk and are not suitable for everyone. SP Risk Services LLC is an insurance agency and an equal opportunity provider.