243 - Welcome to this exciting episode of the Freedom Focus Photography Podcast! 

Today, we're diving into a unique and impactful marketing strategy with our guest, Michaela Trujillo from BMAC Pet Photography in San Diego, CA.  She’s masterfully combined art, community engagement, and philanthropy through her innovative Gallery Wall Contest - creating a powerful trifecta of collaboration.

In our conversation, Michaela shares her journey from conceptualizing the idea to executing a successful gallery wall in a local pet store. She explains how this approach has significantly benefited her photography business, offering insights into the operational logistics, building strategic partnerships, and the lasting impact on client engagement compared to other marketing strategies.

Tune in to learn how you can implement similar strategies in your business and foster meaningful connections within your community.

What To Listen For:

• Unique Wall Art Contest: Michaela explains the what a gallery wall contest is and how it benefits her business.
• Trifecta Partners: The contest brings together the trifecta of marketing partners, your business, a for-profit business, and a local charity.
• Marketing Comparison: Michaela contrasts the effectiveness of this gallery wall contest with other marketing strategies she has used, noting the lasting impact and client engagement it offers.
• Building Relationships: Michaela built a relationship with the pet store owner by offering value first, which eventually led to mutual support and the launch of the contest.
• Operational Details: Discussion on the logistics of setting up the contest, from choosing the wall space and determining the size and number of prints to selecting the charity and managing the financial aspects.

Resources From This Episode:

• Michaela’s Gallery Wall Contest blog
• Gallery Wall How-To Guide
• Bmac Pet Photography Website
• Hair of the Dog Academy 
• Elevate Coaching Program
• Freedom Focus Formula

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.