In this episode of Add To Cart, we checkout Gavin Ballard, CEO and Founder of Submarine, a Shopify add-on that helps brands and agencies push the limits of what ecommerce platforms can do for subscriptions, membership crowdfunding and more. It’s a unique and fascinating approach because it is essentially giving developers and agencies the keys to create unique experiences - rather than delivering it straight out of the box like many other apps. It is doubly interesting because Gav is also the founder of ecommerce agency Disco Labs, which has helped develop ecommerce experiences for leading brands such as JB Hi Fi, YouFoodz and Lovisa. 

Links from the episode:

https://flexiblecommerce.org/

Gavin Ballard from Submarine: What the Hell is Composable Commerce Anyway? | #282

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Gavin Ballard from Submarine

Gavin is the CEO and Founder of Submarine, a platform that lets leading brands build flexible, innovative experiences for customers. He’s a Shopify ecosystem veteran, building on the platform for over a decade and running one of the world’s leading Shopify Plus partner agencies, Disco Labs.

You can contact Gavin at LinkedIn

About your host: Nathan Bush from eSuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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