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Gen Z 1.0 vs. 2.0: Rachel Janfaza Explains a Generation’s Split
Rachel Janfaza, writer and founder of The Up and Up, joins Edelman’s Amanda Edelman to unpack how Gen Z is reshaping politics, culture, and the workplace. Rachel describes her influential theory of “Gen Z 1.0 vs. Gen Z 2.0,” exploring how social media, the COVID-19 pandemic, and political upheaval created two distinct sub-generations. She explains …
Continue reading "Gen Z 1.0 vs. 2.0: Rachel Janfaza Explains a Generation’s Split"
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By Edelman and Advertising Week
4
88 ratings
Rachel Janfaza, writer and founder of The Up and Up, joins Edelman’s Amanda Edelman to unpack how Gen Z is reshaping politics, culture, and the workplace. Rachel describes her influential theory of “Gen Z 1.0 vs. Gen Z 2.0,” exploring how social media, the COVID-19 pandemic, and political upheaval created two distinct sub-generations. She explains …
Continue reading "Gen Z 1.0 vs. 2.0: Rachel Janfaza Explains a Generation’s Split"
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