Let’s face it. The selling landscape has changed radically and it’s harder than ever before.

It’s harder to stand out. It’s harder to get attention.

The internet has literally commoditized almost everything.

Or so we think…

The truth is, there has never been a bigger opportunity to stand out. The bigger truth is that it won’t happen because of your product or your service.

Being good at what you do is not a benefit today, it’s an expectation.

The only way you will stand out is based on the level and quality of your marketing and sales conversations. That is why Gene McNaughton designed The Sales EDGE selling system.

Tune in and discover Gene’s answers to questions such as:

Free chapter of best-selling book “The Sales EDGE”.

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The post Gene McNaughton on Influence and Persuasion for Highly Technical Sales first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.