Mike Campion and Jackson Pinkoski get real about the biggest marketing mistake cleaning company owners make—focusing on what they want, not what their clients need. They break down how residential and commercial customers think differently and why matching your marketing to their buying process is a game changer. Jackson shares insider tips on targeting the right prospects and why not all advertising platforms are created equal. They also dive into creative strategies like lumpy mail and customized offers to stand out in a crowded market. If you want to stop wasting money on ads that don't work and start landing bigger, better clients, this episode is a must-listen!

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