Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management

There is a surprisingly high demand for short-term rentals in and around military bases—and a lack of inventory.

But can you build an Airbnb business that caters primarily to military families? And how do you market to such a specialized niche?

Peter Shull serves as Business Development Manager at Patriot Family Homes, a veteran-owned and operated business that offers affordable short-term and vacation rentals. The Patriot team of veterans and military spouses is uniquely aware of the needs of traveling families and professionals, leveraging their expertise to grow from a single bedroom to 200-plus units in just three years.

On this episode of Get Paid for Your Pad, Peter joins me to discuss how Patriot Family Homes got into the military family niche and explain how the leadership skills he learned in the armed forces translate to building a business. 

He shares the business development strategy his team uses to acquire listings in non-traditional vacation rental markets, describing what he looks for in a STR property and how the Patriot team developed systems to operate at scale.

Listen in for insight on finding a ground team of dependable people you can trust in a new market and learn how Patriot Family Homes markets to military families looking for a short-term rental or STR investment property.

• How Patriot Family Homes got into the military family niche and grew to 200 doors in 3 years
• How guests benefit from the PFH team being made up of veterans and military spouses
• The business development strategy Peter’s team uses to acquire utility properties in non-traditional vacation rental markets
• What Peter looks for in a STR property and the neighborhood where it’s located
• How Patriot Family Homes helps clients find homes to buy as short-term rental investments
• Peter’s insight on the systems you need to operate 200 units
• Why the quality of the STR property itself is less important than the guest interaction
• Peter’s advice on finding a ground team of dependable people you can trust in a new market

Patriot Family Homes 

Email [email protected] 

Call (423) 210-4431

Get Paid for Your Pad: How to Maximize Profit from Your Airbnb Listing by Jasper Ribbers and Huzefa Kapadia 

Expensify

Guesty

Bill.com

Extreme Ownership: How US Navy SEALs Lead and Win by Jocko Willink and Leif Babin

Get Paid for Your Pad Newsletter

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The partnership between Eric and I began three years ago when I suggested we start a short-term rental mastermind. 

Since then, we’ve built out the Overnight Success short-term rental training business and launched the Freewyld hospitality brand.  

And in order to keep growing and crushing our goals for these joint ventures, we make time to reflect on what’s going well and what we want to accomplish moving forward.

On this episode of Get Paid for Your Pad, Eric and I sit down to celebrate our wins in 2021 and share what we’ve got on the agenda for 2022.

We discuss what we learned about hiring as our team grew in 2021 and describe the leadership and communication skills we’re focused on developing in the new year.

Eric and I recognize the 100% success rate of our Legends X students in the last 12 months, explaining how we’re fine-tuning the program for 2022 and bringing back the in-person STR Legends Mastermind.

Listen in for insight on how we’re planning to add two new properties to the Freewyld portfolio this year and find out how YOU can be part of our Airbnb journey in 2022!

• What we learned about hiring as we doubled our team in 2021
• The leadership and communication skills we’re focused on developing in 2022
• How the diversity on our team informs the way we step up as leaders
• The 100% success rate of our students in Legends X and what differentiates it from other STR training programs
• How we launched the Freewyld hospitality brand in 2021
• Our goal to raise $10M and buy 2 additional properties in 2022
• How we’re fine-tuning Legends X based on our experience with Freewyld
• Why our programs focus on supporting Hectic Hosts, Rising Stars and STR Legends through community and accountability
• The in-person Legends Mastermind events we’re bringing back in 2022
• Why we’re all in on the podcast and our daily newsletter in 2022

Get Paid for Your Pad

Overnight Success

Legends X Short-Term Rental Accelerator 

STR Legends Mastermind

Jocko Willink 

Tony Robbins Business Mastery

Subscribe to GPFYP on Apple Podcasts 

Email [email protected] 

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The pandemic initiated a boom in the staycation market, creating an influx of new Airbnb users and a demand for contactless check-ins. So, how do we communicate clearly with our guests when they’re new to the platform and we can’t meet them in person?

What can short-term rental hosts do to up our game when it comes to guest communication?

Andy McNulty is the Cofounder and CEO of Touch Stay, a software service enabling Airbnb hosts to create digital guidebooks for their guests. Touch Stay had its best year to date in 2021, growing to serve 17,500 STR properties.

On this episode of Get Paid for Your Pad, Andy joins me to share his top Airbnb guest communication tips for 2022, exploring how the younger generation consumes information and what that means for short-term rental hosts.

We explain why it’s crucial to communicate in a way that’s comprehensive, visually appealing and easy to digest, challenging you to offer guests both text and video options.

Listen in for insight on building a one-on-one connection with STR guests and learn when to send travelers your digital guidebook and how to communicate its importance.

• How the pandemic affected the STR industry in general and Touch Stay specifically
• What the influx of new Airbnb users and the demand for contactless check-ins means for guest communication
• Why it’s important to communicate what’s unique about staying with you
• The advantage STR hosts have in terms of building a one-on-one connection with guests
• How the younger generation consumes information (and what that means for STR hosts)
• Why it’s crucial to communicate in a way that’s comprehensive, visually appealing and easy to digest
• How communicating in a succinct way appeals to guests of all ages
• Why Andy recommends giving your guests video and text options 
• When to send guests your digital guidebook and how to communicate its importance
• How to improve guest communication by putting yourself in the shoes of your guest avatar

Touch Stay [Discount Code GPFYP10] 

The Guest Cast

Andy McNulty on GPFYP EP085

VRMA Conference

Alissa Cincotta on The Guest Cast EP001 

Example Touch Stay Guides

STR Legends Mastermind

Legends X 90-Day STR Accelerator

Get Paid for Your Pad Newsletter

Email [email protected] 

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2021 has been a unique year for the short-term rental industry. 

David Jacoby is the Cofounder and President of Hostfully, an all-in-one property management platform that helps STR hosts embrace automation and deliver an exceptional guest experience.

On this episode of Get Paid for Your Pad, David joins me to share his top takeaways from the Hostfully 2021 Hospitality Report, exploring where STR reservations are coming from and why some markets report more competition in 2021—while others report less. 

Listen in to understand why cleaning and turnover management is an ongoing challenge and find out what short-term rental hosts plan to do to increase their revenue in 2022!

Some STR markets report more competition in 2021 while others report less

• Secondary markets have more competition and increase in revenue
• Hosts in large cities have less competition (COVID, regulations)

What hosts count as their most valuable software tool in 2021

• PMS was largest category, especially among large property managers
• 56 different tools mentioned (e.g.: Zapier, Zoho, Canva, Trello, etc.)

What the Hostfully survey reveals about the value of dynamic pricing

• Large property managers use more and report higher income
• Losses significantly less among hosts using dynamic pricing

Why cleaning and turnover management remains a pain point for STR hosts

• Challenge to implement and track new cleaning protocols in 2020
• Shortage of good, reliable contractors in 2021

Hostfully 2021 Vacation Rental Industry Stats Report 

Email [email protected] 

Homes & Villas by Marriott International

Plum Guide

CHBO

Bud and Breakfast

Zapier

Zoho

Google Workspace

Microsoft Office

Wheelhouse

Hostfully Studies, Trends & Industry Reports

STR Legends Mastermind

Legends X 90-Day STR Accelerator

Email [email protected] 

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How do you set up a new Airbnb listing to earn a profit right away?

Kelvin Mah is the Founder and CEO of Rankbreeze, the premiere Airbnb optimization toolkit and rank tracker. Rankbreeze offers software and services to help STR managers improve search visibility and conversion on Airbnb.

On this episode of Get Paid for Your Pad, Kelvin joins me to share his five-step framework for faster profits, explaining how to decide where to invest in a new Airbnb listing and when to launch a new property.

He offers advice on choosing your first five photos and deciding what to say in your listing description, challenging hosts to include amenities and points of interest to optimize a title for search.

Listen in for Kelvin’s insight on how to price a new Airbnb listing and learn his top strategies for ‘throwing your weight around’ to get more bookings at your new STR property!

Kelvin’s 5-step framework for faster profits

1. Where to invest
2. When to launch
3. What to use in title and description
4. How to price property 
5. Throw your weight around

How to decide where to invest

• Consider local short-term rental regulations
• Choose market with strong future demand
• Conduct top-level city search on Airbnb

How to decide when to launch

• Research overall demand on Google Trends
• Launch 30 to 60 days before busy season

Kelvin’s advice on what to use in your listing title

• Strong call-to-action (e.g.: new, renovated)
• Include amenities and points of interest

How to choose pictures for your listing photo grid

• Use 5 BEST photos
• Variety is helpful

Kelvin’s advice on pricing your new property

• Start with ‘break-even pricing’
• Raise prices for weekends and busy season
• Consider dynamic or signal-based pricing

Kelvin’s top strategies for getting more bookings

• Adjust photos based on season
• Leverage SEO campaigns
• Offer freebie for weekday booking
• Split property into parent and child listings
• Ask guests to come earlier or stay longer
• Invite guests to return to property

Rankbreeze

Kelvin Mah on GPFYP EP276 

Rankbreeze AirReview Chrome Extension

Google Trends 

11 Tips for an Invincible Airbnb Pricing Strategy

Airbnb Smart Pricing Tool

STR Legends Mastermind

Legends X 90-Day STR Accelerator

Email [email protected] 

Hostfully [Discount Code PAD]

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At the end of each session of Legends X, we ask our students for feedback around what aspects of the program were most beneficial. And the takeaways for this cohort were much like that of our first student group. 

On this episode of Get Paid for Your Pad, Eric and I go over the feedback from our latest group of Legends X students, describing the four aspects of the course they found most valuable.

We discuss what our students like about the Legends X playbook and our customized systems, explaining why Airbnb hosts should document everything we do and organize that information in one place.

Listen in to understand the value in designing a host vision map and learn how we chose the tools included in our Legends X tech stack to help you scale your STR business!

The purpose of our Legends X playbook 

• Index for all documents and systems within company
• Defines role each team member plays in systems

STR hosts benefit from building systems

• Gives time back to work ON business (not in it)
• New team members up and running in < week

How we support Legends X students around STR technology

• Roadmap of tech needed at each stage of business
• Trainings on how to use recommended tools

Our top advice on choosing technology for your Airbnb business

• Commit to using new tool for 6 to 12 months 
• Look for technology that allows you to scale 

Legends X Short-Term Rental Accelerator

Overnight Success

Strawberry Creek Village

ClickUp

Loom

The E Myth by Michael Gerber 

Clockwork: Design Your Business to Run Itself by Mike Michalowicz

Scaling Up: How a Few Companies Make It ... and Why the Rest Don’t by Verne Harnish

Traction: Get a Grip on Your Business by Gino Wickman

Wheelhouse

Breezeway

Review GPFYP on Apple Podcasts 

Email [email protected] 

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What is the best way to create long-term wealth?

As Airbnb hosts, we can leverage our expertise running a short-term rental business to acquire properties of our own. 

But what does it look like to buy a STR property? How, exactly, do you finance a purchase like that?

Juan Carlos Morales is the serial entrepreneur and Airbnb investor behind Capital Jetset, a beachfront vacation rental company out of San Juan, Puerto Rico. He leveraged the rental arbitrage model to start his business and has since added management units and purchased properties of his own to build a portfolio of 30 STR units.

On this episode of Get Paid for Your Pad, Juan Carlos joins me to explain what differentiates a business owner from a manager and describe how he built a team of 13 employees to run Capital Jetset.

Listen in for Juan Carlos’ insight on why it’s a good idea to buy STR properties and learn how to finance YOUR first Airbnb property in the ownership model!

Juan Carlos got into Airbnb by mistake

• Listed spare room on Airbnb when roommate moved out
• Tried listing whole place, 3 months booked in 1 night 

Breakdown of Juan Carlos’ hybrid business model

• 85% rental arbitrage
• 10% management
• 5% ownership

Juan Carlos’ unique approach to rental arbitrage

• Target properties sitting empty for months/years 
• Offer to invest $10K and renovate unit himself

Juan Carlos’ advice on starting a STR arbitrage business

• Don’t be afraid to invest your money
• Be creative and propose deal beneficial to both sides

Why Juan Carlos decided to start buying properties

• Owners have power to raise rent
• Property values increase over time

How Juan Carlos benefits from owning STR properties

• Net worth tripled, banks take him more seriously now
• Control over business affords more stability

Juan Carlos’ plans for the future of his STR business

• Continue to grow, create wealth and help people
• Buy building and small hotel, develop boutique hotel

Capital Jetset 

Juan Carlos on Instagram 

Juan Carlos on YouTube

Robert Kiyosaki 

The 4-Hour Workweek by Timothy Ferriss 

The E Myth by Michael Gerber

STR Legends Mastermind

Legends X 90-Day STR Accelerator

Email [email protected] 

Hostfully [Discount Code PAD]

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Is scaling your Airbnb business on your list of goals for 2022? Then the next session of our Legends X program may be right for you.

On this episode of Get Paid for Your Pad, Eric and I sit down to reflect on the 2nd Legends X class, describing what we’ve learned about the STR industry from coaching hosts around the world.

We explain how our students benefited from the program discussing what gave several Legends Xers the confidence to quit their corporate jobs and go all-in on Airbnb. 

Listen in for insight on becoming the go-to short-term rental expert in your marketplace and find out how to get on the waitlist for our next session of Legends X!

Things learned about the STR industry from coaching Legends X

• Students crushing bookings
• Most markets performing very well right now

The biggest opportunity for Airbnb hosts looking to scale in 2022

• Leverage STR experience to partner with cash investors 
• Build equity and grow STR management company 

Our best advice on how to add units to your Airbnb portfolio

• Share expertise to become top-of-mind in marketplace
• Build relationships with agents

Who should apply for the Legends X Accelerator program

• Experienced hosts with one or more Airbnb listings
• Operators focused on scaling their STR business

Legends X Short-Term Rental Accelerator

Airbnb International Host Advisory Board 

Expert Enough: The Fastest Way to Create a Career as a Go-To Authority by Russell Davis

How to Maximize Profit from Your Airbnb Listing by Jasper Ribbers and Huzefa Kapadia

Wheelhouse

Overnight Success

Rich Dad Poor Dad by Robert T. Kiyosaki

Strawberry Creek Schoolhouse on Airbnb

Get Paid for Your Pad on YouTube 

STR Legends Mastermind 

Review GPFYP on Apple Podcasts 

Subscribe to the GPFYP Newsletter

Email [email protected] 

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Now that remote work has become mainstream, more and more workers want to travel the world. To spend several months living and working in a location before they move on to the next.

Unfortunately for digital nomads, booking mid-term stays through Airbnb is terribly expensive. But there is a platform that caters specifically to guests and hosts looking to book one-, two- or three-month leases.

Omer Kucukdere is the Founder and CEO of Nestpick and Sublet.com, the largest global platform for on-demand housing. Omer’s team targets mid-term stays of more than 30 nights but less than a year, serving expats, corporate travelers, international students and the growing population of digital nomads.

On this episode of Get Paid for Your Pad, Omer joins me to discuss the benefits of using Nestpick over other OTAs or local market platforms and share the supply available on the platform.

Listen in to understand the benefits of listing your units on multiple platforms and learn how to attract mid-term stays by adding YOUR properties to Nestpick or Sublet.com!

Nestpick the Airbnb of mid-term stays

• Global platform for on-demand housing
• Targets stays of > 30 days but < 1 year

STR supply available on Omer’s platforms

• Nestpick connected to 250+ platforms, 2.75M stays in database
• Sublet.com serves 675K hosts, 1.5M monthly rentals hosted

Benefits of using Nestpick vs. other OTAs or local platforms

• Travelers don’t need local credit score to secure lease
• Significantly lower service fees for hosts and tenants

Opportunities for hosts in monthly stays

• Regulations in large cities where stays < 30 days not allowed
• Explosion of remote work population post-COVID

Short-term rental hosts should consider offering mid-term leases

• Better yield than unfurnished long-term leases
• Much lower operating costs than daily stays

How to list your properties on Nestpick and Sublet.com

• Individual landlords sign up at Sublet.com
• Operators with 10+ units list at Nestpick

Nestpick 

Sublet.com 

Email [email protected] 

Zoopla 

Brian Chesky Interview 

Furnished Finder

STR Legends Mastermind

Legends X 90-Day STR Accelerator

Email [email protected] 

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So, you want to find new Airbnb properties to grow your short-term rental business. But you’re competing with big companies (with big marketing budgets) like Sonder and Vacasa.

You can’t afford to run a Facebook ad campaign or hire a sales team the way they can.

But you CAN grow your influence in the marketplace and make YOUR name the one people think of when they hear ‘Airbnb.’

On this episode of Get Paid for Your Pad, Eric and I explain how to create your own property abundance plan and describe how taking daily action to spread the word about what you do attracts opportunities.

Listen in for insight on how to market your short-term rental business on social media and learn how to stay top-of-mind with your network, so they bring new Airbnb properties to YOU.

Why we recommend staying in your own properties

• Meet guests and get valuable feedback
• Find small things to improve experience

How to compete with big companies to find properties

• Stay top-of-mind with network 
• Grow influence in marketplace 

What’s involved in creating a property abundance plan

• Develop rhythms + habits behind marketing
• Daily action to spread word about what you do 

Why you want people to hear 'Airbnb' and think of you 

• Contact you with questions, to solve problems
• Come to you with opportunities for new units

Why we suggest dominating ONE marketing channel

• Can’t get traction trying to be everywhere
• Easier to take consistent action long term

Choose a marketing channel you like

• Positive energy attracts property leads
• Communicate authentically with avatar

How to market your STR business on social media

1. Educate avatar on what you do
2. Help solve problems
3. Ask for business

Get Paid for Your Pad on YouTube 

Strawberry Creek Schoolhouse on Airbnb

Sonder

Vacasa

Eric on TikTok

The Cali Adventurer Blog

Overnight Success 

Legends X Short-Term Rental Accelerator

STR Legends Mastermind 

Review GPFYP on Apple Podcasts 

Subscribe to the GPFYP Newsletter

Email [email protected] 

Hostfully [Discount Code PAD]

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