Get Seen & Sell: Content & Marketing for Women in Business

As a social media copywriter, I see this all the time: business owners are consistently creating content, getting likes and engagement, but struggling to turn that attention into actual leads.

In this episode, I’m breaking down the five pieces I use to connect social media content to an email list and, ultimately, to an offer. I’m sharing how to create a free resource people actually want, write content that makes them want it, and build a simple system that moves people from discovering you on social media to nurturing that relationship through email.

I’ll also share why your freebie doesn’t need to be perfect before you put it out there, and how I use my clients’ own words to create content that resonates.

If you’re ready to put this into practice, join me for my 3-day Telegram Challenge, where I’ll help you create your opt-in, work through the tech, and create content that leads people directly to it.

Join the Likes to Leads challenge: https://juliazatta.myflodesk.com/challenge

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter

You’re posting consistently. Your audience likes your content. People are watching, commenting, and following you.

So why aren’t more of them becoming clients?

The problem might not be your content. It might be what happens after someone discovers you.

In this episode, Julia breaks down why so many women entrepreneurs are creating content without a clear path to their offers, and how a simple social media funnel can change that.

You’ll learn:

• What a social media funnel actually is (and why it doesn’t have to be complicated)
• The signs that your content needs a clearer path to your offer
• Three simple funnels you can use to turn social media followers into leads
• When to send people from social media to a DM, discovery call, application, or email list
• How to create a free resource that actually supports your paid offer
• The two questions you need to answer before building your funnel

If you’re tired of posting just to “stay consistent” and want your content to actually help grow your business, this episode will give you a simple place to start.

Want to build your own funnel?

Get my From Likes to Leads masterclass inside the free Back to Business Bundle, with 80+ resources to help you build your business.

👉 https://juliaz--catgriffin.thrivecart.com/back-to-business-bundle/

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter

What if the way you’re running your business isn’t actually working for you?

In this episode, I’m talking to online business coach Daire Paddy about building a business around you, rather than forcing yourself into someone else’s version of what a successful business should look like.

We get into:

• Why having one signature offer isn’t necessarily the best approach for creative entrepreneurs
• How to turn a million ideas into an offer ecosystem that actually makes sense
• Why your offers should be built around your clients, not your competition
• The importance of creating an experience, not just delivering information
• How Daire uses Telegram to create deeper relationships with her clients and community
• Why experimenting with unconventional ideas can lead to some of your best business decisions
• How to build a business that supports your actual life, energy, personality, and strengths

And Daire shares a sneak peek at her new 30-day challenge, The Unfair Advantage, launching September 1st: https://juliaz--daire.thrivecart.com/unfair/

If you’ve ever looked at someone else’s business and thought, “Maybe I should be doing it that way too,” this episode is a good reminder that there are 1,001 ways to build a business. You get to choose the one that works for you.

Connect with Daire on Instagram: https://www.instagram.com/dairepaddy/

And check out her podcast, Stacked and Steady: https://pod.link/1896711226

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter

How do you establish your expertise on social media without sounding like you're lecturing your audience?

In this episode, I share a recent conversation with a biotech consultant who has 15 years of experience and is already very comfortable showing up on LinkedIn. Her challenge wasn't visibility. It was finding a way to communicate her expertise that still felt like her.

The answer? Storytelling.

I'll explain how you can use stories to show your expertise, reveal how you think, and invite your audience into the conversation without resorting to formulas that feel stiff, preachy, or disconnected from your personality.

If you want your content to demonstrate your expertise while still feeling human and conversational, this episode is for you.

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter

Are you showing up consistently on Instagram but wondering, “Okay… so where are the sales?”

In this episode, I’m sharing a real conversation I had with a client who was seeing more engagement, getting comments from clients offline, and noticing people were paying attention to her content, but wasn’t seeing a significant increase in sales after a month of consistent posting.

And this is where I think a mindset shift needs to happen.

People don’t necessarily buy when you’re ready to sell. They buy when they’re ready to buy.

We’re talking about why consistency matters, how Instagram Stories can help you build familiarity and trust with your audience, and what you can actually share when you have no idea what to post.

I’ll also share why your Stories don’t need to be polished, educational, or sales-focused all the time.

Sometimes showing your breakfast, answering a question, sharing what you’re working on, or giving people a glimpse behind the scenes is exactly what your audience needs.

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter

What if hearing “no” could grow your business? Leadership coach Brandi Holder shares her No Project: a 30-day challenge to make intentional asks and start meaningful conversations on LinkedIn.

Brandi reveals how she came up with the idea for this challenge and shares the data she collected over 30 days, or going for no. But the real lesson she shares is about measuring your own data rather than believing the narrative you see out there on your feed.

We also talk about overcoming limiting beliefs, creating a networking system that feels genuine instead of salesy, and leaning into your strengths to build a more profitable, peaceful business.

If online visibility feels intimidating, this episode offers a practical way to create momentum at your own pace.

Follow Brandi Holder on LinkedIn: https://www.linkedin.com/in/bholder1/

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter

I'm finally spilling the tea on how my work has expanded beyond LinkedIn, and why that means you'll start hearing more about Instagram, SEO, content marketing, and building a business that attracts clients consistently.

I also dive into two exciting updates that could change the way you create content:

• Google's new Search Console feature that lets you see which search terms bring people to your social media content.

• Instagram's new search insights, including the magnifying glass feature that reveals the keywords helping people discover your posts.

I'll walk you through exactly how I'm using these insights to build content strategies for my clients, even when I don't have access to their Instagram accounts.

If you've ever wondered how to create content that's easier to discover without chasing trends, this episode is for you.

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter

What happens when the career you worked so hard for no longer feels aligned?

In this episode, I’m joined by leadership and change strategist Noelle Van to talk about the growing “quiet breakup” movement, where high-achieving women are quietly stepping away from traditional corporate success to create more meaningful, fulfilling work.

We discuss:

• The early signs you’ve outgrown your current role
• Why so many women feel disconnected despite being successful on paper
• The identity shift that comes with career reinvention
• Why community and support matter during major transitions

This conversation is incredibly validating for anyone questioning what comes next in their career.

Connect with Noelle Van on LinkedIn: https://www.linkedin.com/in/noellev/

Learn more about RESET: https://noellevan.com/reset

Listen to the Change Effect Podcast: https://pod.link/1680641352

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter

Discover the five LinkedIn content personalities and identify which one best matches the way you naturally communicate. You'll learn your strengths, your biggest blind spot, and one simple challenge to help you create more varied, engaging content.

You'll also see how understanding your content style makes repurposing easier, helping you turn one idea into multiple posts instead of constantly chasing new content ideas.

Take the free LinkedIn Content Style Quiz to discover your personality: https://juliazatta-dev.github.io/linkedin-content-style-quiz/

Then join the Pick & Mix Sale and grab my LinkedIn Content Repurposing Blueprint to learn how to turn one idea into weeks of content: https://collaborationclubhouse.newzenler.com/1-pick-mix-join-2026/

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter

What do you do when you're great at what you do... but you're not sure how to talk about it on LinkedIn?

In this special coaching episode, I sit down with listener Anir, a biologist, yoga teacher, and somatic movement practitioner who wants to use LinkedIn to connect with organisations and bring workplace wellness programs to their teams.

In this episode, you'll learn:

• Why your LinkedIn profile should come before your content

• How to position a service that people may not be familiar with

• The difference between speaking to your clients and speaking to the people who hire you

• How to identify the right audience on LinkedIn

• Simple ways to research your target market before creating content

Interested in being coached on a future episode?

Send me a message and tell me what you're struggling with: https://www.speakpipe.com/JuliaZatta

Connect with Julia on LinkedIn:

https://www.linkedin.com/in/julia-zatta/

Come say hi on Instagram:

👉 https://www.instagram.com/juliazatta_copywriter/

Check out my Linktree for more good stuff:

👉 https://linktr.ee/juliazatta_copywriter