I am so excited to have Katie Lance on the show today! Katie specializes in working with companies, including Real Estate pros, to get “social smart.” In this episode, Katie gives us the highlights of the savvy social media strategies, tips, and tricks that she teaches in her signature program, #GetSocialSmart Academy. If you want to take your Real Estate business to the next level, you will not want to miss this high-energy, informative conversation!

What is your Real Estate content strategy?

What is your strategy for distributing Real Estate content? Do you have one? In this episode, Katie Lance points out the need to get “social smart” with a clear plan for content, talks about several ways to find content that your audience will want, and tells us how to set up a plan that will run effectively. She also talks about using a variety of social media platforms to connect with your clients and potential clients. If you want to authentically invest in client relationships and grow your business at the same time, you need to listen to this episode!

“But I don’t want to be on Facebook!”

Are you concerned that getting into social media will depersonalize your relationships with your clients? Does the idea of going tech scare you? It’s time for you to get social smart. Real Estate is a relationship business. In today’s episode, social media consultant Katie Lance shows us how social media is one more way to authentically stay in touch with people. Listen in on our conversation to find out how to sift through the “noise” on Facebook and only see what is important to you and your clients. Find out how to use Facebook as a relational tool!

Snapchat and Instagram: Go-to platforms for Real Estate Content!

You may need a 19-year old (or someone younger) to teach you how to use Snapchat. But these popular social media apps can be a great place to connect with people and grow your Real Estate business! In today’s episode, Katie Lance talks about how to find out how much of your client base is on Snapchat or Instagram, and how you can use these platforms to communicate your content. Don’t miss out on this great conversation!

How to do Real Estate on Facebook

Ready to connect with people on Facebook but unsure of how to communicate your content there? What if you don’t have the perfect images or video equipment? Should you post on your personal page or set up a business page? So many questions about how to get social smart with Facebook, and Katie Lance is the person who can answer them! Listening to my interview with Katie today will get you started. What are you waiting for?

Outline of this great episode.

• [3:07] Intro to this episode with Katie Lance, founder of Katie Lance Consulting Co.
• [5:11] Coming up with a clear plan for a consistent Real Estate content strategy
• [13:27] “But I don’t want to do Facebook” - Overcoming social media fears and concerns
• [20:34] Snapchat and Instagram are Katie’s go-to platforms for Real Estate content!
• [23:47] Strategies for new social media users
• [26:28] Facebook and Facebook Live. Does it have to be perfect?
• [32:15] Facebook - Personal or business page? How professional does it need to be?
• [36:24] Katie’s new book is coming out in April. Build relationships and generate leads in business. You can do both.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Katie Lance Website

#GetSocialSmart Academy Website

Book: Get Social Smart

Text “Katie Lance” to 42222 to get pdf with 30 Facebook Live ideas

To get the 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

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