Mike Arce is the founder and CEO of Loud Rumor, an agency that serves over 2,000 fitness studios and wellness studios around the world. Mike talks about how he's been able to shift his business during the pandemic. He goes over what it means to run a business during a booming economy vs. a recession. Obviously, working in a gym right now is difficult during a global health pandemic where many gyms have been closed and remain closed. This has forced Mike to get creative with how he makes his product accessible to his clients through all of the hurdles of the quarantine. Mike talks about why we need to have empathy and patience during the pandemic. We never know what other people are going through so it's important to do your part and have compassion for others.

 

Mike suggests surrounding yourself around people who are mentally tough and can pull you up. It's easy to stay home and watch TV all day, but people with that attitude aren't going to push you to be better. Filter who you spend time with and make sure they are pushing you to be better and stronger.

 

Mike talks about how marketing influences everyday things we do without us even realizing it. Everything from college to marriage to Christmas has been marketed so we think we need to make it a part of our lives.