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Getting Creative with Marketing a Lifestyle — Not the Product
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.
To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing
Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.
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By Shopify
4.5
374374 ratings
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.
To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing
Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.
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