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Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin focus on selecting the right marketing provider for your podiatry practice. We discuss how to ensure a good fit, the importance of local exclusivity, ownership of website content, the significance of consistent marketing efforts, and the ideal cadence for communication and reporting.

Episode Highlights:

Ensuring a Good Fit: Explore the importance of provider trials, avoiding long contracts, and understanding your marketing provider's approach.

Local Exclusivity: We discuss PatientPop's controversial stance on local exclusivity and why it is a critical factor for your clinic's marketing success.

Ownership of Website Content: A vital aspect often overlooked is who owns the content on your website. We shed light on why this is crucial and what to look out for in your provider contract.

Consistency in Marketing Efforts: Discover why it's essential to have a marketing provider who doesn't just "build it and leave" but is consistent in their efforts to grow your clinic's online presence.

Communication and Reporting Cadence: Finally, we delve into the ideal frequency of communication and reporting between you and your marketing provider.

Don't miss this episode packed with actionable insights to help you select the most effective marketing provider for your podiatry clinic!

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.