If you're a podcast host with an interview-based podcast, you've felt the pain I'm about to mention. You have a great interview with a guest, the episode comes out, you send them the links and some assets to share, then crickets. Thankfully, this painful reality doesn't have to be yours. In this episode, Karen Roberts shares the formula for getting podcast guests to promote their episodes. Get ready to go from being ghosted by guests to watching them become your show's ambassadors!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/317

Chapters

00:00 Introduction to Podcast Guest Promotion
02:52 The Importance of Guest Preparation
06:11 Post-Recording Engagement Strategies
09:05 Creating Promotional Assets for Guests
11:49 Building Relationships Through Communication
14:45 Recap and Final Thoughts

Takeaways

It's essential to clearly communicate your expectations to guests.
Preparation starts even before the recording takes place.
Post-recording engagement is crucial for guest promotion.
Creating promotional assets can significantly ease the burden on guests.
Building relationships with guests can lead to better promotion.
Don't hesitate to remind guests about their promotional responsibilities.
Utilizing social media effectively can enhance episode visibility.
Asking for shout-outs can be beneficial for audience growth.
Organizing tasks with a checklist can streamline the promotion process.
Over-communication is key in maintaining guest relationships.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/317

📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!