Getting Prepared for Sales Before Sending Offers

Jack Butala: Getting Prepared for Sales Before Sending Offers. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.

Jack Butala: Jack Butala with Jill DeWit.

Jill DeWit: Hi.

Jack Butala: Welcome to our show today. In this episode, Jill and I talk about getting prepared for sales before sending out offers.

Jill DeWit: Not too prepared.

Jack Butala: Great show today, Jill. Before we get into it, let's take a question posted by one of our members on landacademy.com, the free online community.

Jill DeWit: Cool. Seriously, we'll laugh about this because there's ways you can be too prepared and we'll cover that, too.

Jack Butala: Analysis paralysis. Yes, we will. That's a good point.

Jill DeWit: Exactly. Here is the question. George asked, "I can devote a strong 10 to 20 hours a week to this business. I have not mailed a single piece yet, still listening to the DVDs on the first run. How many direct pieces would you drop on that schedule a month to keep the deal flow coming or flowing?" I love it. I know. I know. I know.

Jack Butala: Go ahead. Yeah, go ahead.

Jill DeWit: Our 1,500 is a pretty good thing. If you could devote that much time, if you can get into a system that maybe you're in the middle of the month or whatever your cycle is and just keep doing it every 30 days, 1,500 offers going out at a time and don't look back, it's going to work. Jack?

Jack Butala: 1,500 has always been the magic number. I think 1,500 the first month for sure and then take a look. You want to turn it into a cycle. If I was just brand new and I really was comfortable sending out data, I would do 1,500 the first shot and then probably about a thousand the second month. Take a deep breath and see if it's too little, a lot. That seems to be the magic number as long as you're grabbing the data properly. Then get on a 15 unit cycle. You're going to get some serious deal flow coming in. Get creative about the counties that you're using. That's the key, too.

Jill DeWit: Right. Once you find one, this is what our members figure out, too ... Once you have a knock it out the park mailer, stay with that county. My gosh. I did so good on the five acres. Now, I'm going to reach all the people with 10 acres. Now, I'm going to reach all the 20 acres and stay with that.

Jack Butala: You're going to find a little subspecialization. That's not really what the show is about. A real quick example is we have a member who for a lot of reasons chose to help this person settle an asset and an estate. It's really just a matter of filing some papers and stuff, paperwork with the counties. Now, that's he's specialization.

Jill DeWit: Exactly. Now, we all go to him.

Jack Butala: It'll find you. It'll find you like that. That's a good question. It's a very good question to ask. Go out with 1,500. Don't go out with 200 just to see what happens. That's really dangerous.

Jill DeWit: Exactly.

Jack Butala: If nothing happens, you get all upset.

Jill DeWit: Exactly. Thank you, Jack.

Jack Butala: If you have a question or you want to be on the show, reach out to either one of us on landacademy.com. Today's topic is the meat of the show, getting prepared for sales before sending out offers. Jill?

Jill DeWit: Take it away. This is my area, Jack.

Jack Butala: It is.

Jill DeWit: We just relaunched our website yesterday. Yay. We had to rewrite some things on our founders' descriptions about each other. It's interesting reading yours, Jack, and reading mine. It really comes out your strengths, and where you are, and then how different I am. It's so great because in a real healthy way, boy, do we complement each other. I cannot imagine being this successful on my own.