This week on Under the Influence, Martin talks with Dr Keiran Shanahan.

Keiran recently went through open-heart surgery. Nine weeks out of practice. A front-row seat to what medicine does brilliantly, and what chiropractic uniquely adds.

We dig into:

• Contextual effects: how the first hello, visit rhythm, and practitioner certainty change outcomes.

• Function before feeling: why objective tests before symptoms isn’t just science, it’s smart communication.

• Avoiding nocebo traps while still being honest about the limitations of matter.

• Simple, repeatable moves that can turn a good adjustment into a life-changing experience.

Short on theory. Long on practical insights you can use in practice tomorrow.

The article we reference is https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1537242/full

To learn more about Reactivate to Accelerate

https://insideoutpractices.thinkific.com/courses/reactivate

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

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