Social Media Decoded

Getting Visible on Instagram: The Strategies I’m Loving Right Now

Listen Later

In this episode of Social Media Decoded, host Michelle Thames shares her top strategies for increasing visibility on Instagram in 2025. If you’ve been feeling stuck or unsure about how to grow your presence on this ever-evolving platform, Michelle has you covered with actionable tips for Reels, carousels, Stories, and profile optimization. Tune in to learn how to show up in front of the right audience, build trust, and drive meaningful engagement—all while avoiding burnout.

What You'll Learn in This Episode

  • Why visibility is crucial for success on Instagram in 2025.
  • The best Instagram strategies Michelle is using and recommending to clients right now.
  • How to create scroll-stopping Reels without overcomplicating the process.
  • The power of carousel posts and how to structure them for maximum engagement.
  • Tips for leveraging Stories to connect with your audience and build trust.
  • How to optimize your Instagram profile for discoverability and conversions.
  • Time-saving tools and techniques to stay consistent without burning out.
    • Key Takeaways:
    1. Prioritize Reels: Short-form video is still king on Instagram. Use trending audio, share quick tips, and showcase behind-the-scenes content to boost visibility.
    2. Master Carousel Posts: Treat them like mini blog posts. Start with a strong hook and end with a compelling call to action to encourage saves and shares.
    3. Leverage Stories for Connection: Show the human side of your brand with behind-the-scenes peeks, polls, and Q&As. Consistency is key.
    4. Optimize Your Profile: Ensure your bio clearly states who you are and how you help people. Use a link-in-bio tool to guide followers to your key offers.
    5. Consistency is Essential: Plan content in batches, use scheduling tools, and prioritize quality over quantity to maintain a sustainable posting rhythm.
      6. Links and Resources Mentioned in This Episode:
      • Book a 1:1 Coaching Session with Michelle Thames: HERE
      • Scheduling Tools: Later | Planoly
      • Link in Bio Tools: Stan | Linktree
        • Join the Conversation
        What Instagram strategy are you most excited to try? Let Michelle know by sharing this episode on Instagram and tagging her @michellelthames.

        Don’t Forget to Rate, Review, and Subscribe!

        If you enjoyed this episode, please leave a review on your favorite podcast platform. Your feedback helps us reach more entrepreneurs like you!


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        ...more
        View all episodesView all episodes
        Download on the App Store
        Social Media DecodedBy Michelle Thames
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        180 ratings

        More shows like Social Media Decoded

        View all
        The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

        The Smart Passive Income Online Business and Blogging Podcast

        3,457 Listeners

        Earn Your Happy by Lori Harder | YAP Media

        Earn Your Happy

        2,787 Listeners

        Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

        Build Your Tribe | Grow Your Business with Social Media

        2,622 Listeners

        Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

        Social Media Marketing Podcast

        1,437 Listeners

        The Amy Porterfield Show by Amy Porterfield

        The Amy Porterfield Show

        4,597 Listeners

        The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

        The Side Hustle Show

        1,581 Listeners

        Side Hustle Pro by Nicaila Matthews Okome | Side Hustle Pro Media

        Side Hustle Pro

        1,771 Listeners

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

        12,074 Listeners

        Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

        Social Media Marketing Talk Show

        84 Listeners

        The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

        The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

        893 Listeners

        How to Sell Your Stuff on Etsy by Lizzie Smiley

        How to Sell Your Stuff on Etsy

        317 Listeners

        The Mel Robbins Podcast by Mel Robbins

        The Mel Robbins Podcast

        20,221 Listeners

        BigDeal by Codie Sanchez

        BigDeal

        786 Listeners

        Good Content with Shannon McKinstrie by Shannon McKinstrie

        Good Content with Shannon McKinstrie

        126 Listeners

        AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

        AI Explored

        87 Listeners