Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

Getting Your Products Featured: PR Secrets for Etsy Sellers with Nora Wolf


Listen Later

In this episode of the Etsy Seller Success podcast, host Dylan chats with PR pro and product-based business expert Nora Wolf, founder of Wolf PR and Wolf Craft, to demystify public relations for Etsy sellers.

Nora shares how small handmade brands can get featured in major media outlets, the truth about PR in today’s digital world, and why affiliate marketing plays a huge role in editorial success. She breaks down what makes a product “press-worthy,” how to pitch with purpose, and why media exposure is more about visibility than instant sales.

Whether you're looking to land your first feature or level up your brand presence, this episode is full of practical, real-world PR advice tailored for makers.
In this episode, we cover:

 [00:01] Nora’s Journey into PR
 [01:59] What Wolf PR & Wolf Craft Offer
 [03:24] What PR Really Means for Small Businesses
 [04:08] How Products Get Discovered by Editors
 [05:08] The Shift to Digital Media & Affiliate Links
 [07:57] Understanding Strategic Pitching
 [09:23] Choosing the Right Products for PR
 [11:09] What Makes a Product “Pitch-Worthy”
 [12:42] Pay-to-Play vs. Earned PR
 [15:06] Nora’s Favorite Media Wins

Connect with Nora:
 📸 Follow Nora on Instagram: @go.wolf.craft
🌐 Visit: wolf-craft.com

About Nora:
Nora Wolf is a publicist and educator who helps small product-based businesses get the media attention they deserve—without big budgets or celebrity agents. Through her companies, Wolf PR and Wolf Craft, she empowers makers with the tools, templates, and strategy to pitch confidently and land meaningful press.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

...more
View all episodesView all episodes
Download on the App Store

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce ShopBy Dylan Jahraus | Etsy Business Coach and E-commerce Expert

  • 4.1
  • 4.1
  • 4.1
  • 4.1
  • 4.1

4.1

122 ratings


More shows like Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,453 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,581 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,585 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,617 Listeners

Simple Pin Podcast: Simple ways to boost your business using Pinterest by Kate Ahl

Simple Pin Podcast: Simple ways to boost your business using Pinterest

448 Listeners

The Goal Digger Podcast by Jenna Kutcher

The Goal Digger Podcast

12,063 Listeners

The Product Boss Podcast by Jacqueline Snyder

The Product Boss Podcast

873 Listeners

Crickets to Cha-Chings by Gold City Ventures

Crickets to Cha-Chings

404 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,581 Listeners

Handmade & Beyond Podcast by LL Divens Etsy Entrepreneur Success Coach & Seller

Handmade & Beyond Podcast

88 Listeners

Grow My Etsy Shop by Jered Robinson: Etsy Master

Grow My Etsy Shop

179 Listeners

How to Sell Your Stuff on Etsy by Lizzie Smiley

How to Sell Your Stuff on Etsy

287 Listeners

Built Online by Cody McGuffie

Built Online

54 Listeners

TDSM Podcast - One Stop Shop To All Things Etsy and Shopify by Hannah Gardner

TDSM Podcast - One Stop Shop To All Things Etsy and Shopify

8 Listeners

Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset by Jacqueline Butler | Top 0.1% Etsy Seller + Digital Products Coach

Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

121 Listeners