Send Me A Message or Question About This Episode

Have you ever chased clients like they're the last bus of the night, only to end up exhausted and nowhere near your desired destination? That was me, until a game-changing marketing mastermind illuminated the path to my ideal clients. Tune in to hear my story of transformation from a jack-of-all-trades photographer to a specialist speaking directly to the hearts of my customers. Discover how creating a detailed client profile isn't just busywork; it's the compass that guides every aspect of your business towards true north.

This episode is where I lay bare the process of crafting a brand persona that not only captures the essence of your ideal client but also acts as a beacon for your business communication across all channels. Whether you're selling products or moments captured in time, understanding who you're talking to is paramount in creating a brand that's as inviting as a favorite coffee shop.

Plus, I'm handing out a free ideal client workbook to help you sketch out your very own customer avatars. 

FREE Ideal Client Workbook: https://girlmeansbusiness.myflodesk.com/idealclient

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Save 50% OFF you first year when you sign up using this link ⬇️
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Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Ever wondered why some businesses skyrocket while others with equal or better talent don't? 

Buckle up as we shatter the myth that skill alone paves the way to success.

We're peeling back the layers of the marketing onion to reveal that the secret sauce to a booming business is a blend of honed skills and savvy marketing. Especially for you photography buffs, our candid conversation sheds light on the pivotal role of marketing and the common traps artists fall into when they focus solely on perfecting their craft. From personal anecdotes to industry examples, we're giving you the insider scoop on the balance you need to strike between being a maestro at your service and a wizard in the business realm.

But wait, there's more – it's not just about getting clients to notice you; it's about enchanting them every step of the way. We're dishing out the nitty-gritty on enhancing the client experience, starting from that first curious click right through to the satisfied sign-off. I walk you through the subtle art of clear communication, creating a welcoming vibe, and the follow-up finesse that turns a one-time gig into a lifelong client relationship. 

So tune in to transform your client's journey from mundane to memorable, and learn why those special touches could very well be your golden ticket to outshining even the most polished competitors in your field.

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Who says you need deep pockets to make a splash with your small business marketing?

 Say goodbye to the myth that high-impact advertising costs a fortune as we walk you through 15 ingenious and wallet-friendly strategies that promise to amplify your brand's presence. Discover the fine balance between passive and active marketing, and learn why your social media feeds are just the tip of the iceberg. Whether you're a fledgling entrepreneur or a savvy business owner looking to pinch pennies without sacrificing reach, this episode is your treasure map to marketing success that won't break the bank.

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

In the world of quick-hit social media engagement, we're taking it back to basics with a personal touch, because when it comes to nurturing customer relationships, nothing beats the personal, lasting connection of a well-crafted email. 

We're brewing up a conversation that's as intimate as a coffee date, sharing why your inbox might just be your best business ally in a landscape where social media is as ephemeral as a casual chat at a networking event.

Download your FREE Email Marketing Starter Kit: www.girlmeansbusiness.com/emailkit

Deep Dive into Email Marketing with the INBOX INSIDER program: www.girlmeansbusiness.com/inbox

Get monthly coaching and personalized business help with THE FOCUSED PHOTOGRAPHER LAB: www.girlmeansbusiness.com/lab

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Did you launch your business with optimism, expecting clients to come flooding in, only to be met with the sound of crickets? That's precisely the wake-up call I, received when I began my photography business—a harsh lesson that quality content doesn't automatically translate to an influx of clients.

 Join me as I recount this tale and reveal the critical bridge-building strategies that connect you to your audience. We're talking targeted marketing, strategic guidance, and a content strategy that does more than just exist—it engages, nurtures, and converts potential customers into loyal fans of your brand.

 Wrap up your year with actionable advice that will help you streamline your approach to business. Here's to building lasting bridges and crafting content that carries your audience over them, right into the new year.

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

This week we are answering listener questions in a new monthly series called ASK ME ANYTHING

In this episode we answer two listener questions revolving around social media. How to balance multiple genres on one social media account as well as how to find inspiration for your content.

Tune in and transform your social media game with insightful tips and real-world strategies.

Try Metricool for free:  https://mtr.cool/IYWDZM

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

The holiday season is upon us, and this week I discuss the shift from shutting down my business during this period to finding a balance between work and holiday enjoyment.

Let me show you how you can take your business to the next level even during the slow season. I'll explain the importance of conducting a website audit and introduce you to the "mom test" - a fun, yet practical, way to assess your site's user experience. Discover how tools like Canva and Metricool can ease your content creation and social media scheduling woes. And if you’re looking to optimize your business during the slow period, I divulge five strategies that you can employ, from creating blog content to networking. So, let's simplify the holiday season in business together and make the most of this valuable time.

Check out Canva: partner.canva.com/rnMyvd

Try Metricool for FREE: https://mtr.cool/IYWDZM

Download The Digital Marketing Guide: https://girlmeansbusiness.myflodesk.com/shop

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Are you ready to amplify your Instagram engagement like never before? In a world where consistency is king, we are pulling back the curtain on creating a foolproof social media strategy. We know it's not just about churning out post after post, but about doing it in a way that is consistent, reliable and keeps your audience coming back for more. We delve into the dangers of sporadic posting and why a realistic and maintainable posting schedule is non-negotiable.

But this is just the tip of the iceberg. Join us as we unleash the power of calls to action. Discover how you can literally ask for the engagement you want and make it effortless for your audience to interact with you. We also shine a light on the importance of cultivating relationships with other businesses and returning the engagement you seek. Plus, we introduce you to Metricool, a tool that can help you schedule your content with ease. Are you ready to create content that not only gets seen but also inspires active participation? There's never been a better time to tune in!

Try Metricool for FREE: https://mtr.cool/IYWDZM

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Welcome back, ladies! I'm absolutely thrilled to reintroduce to you an all-new, revamped Girl Means Business podcast. We've spruced things up a bit around here with a catchy new intro, a fresh cover, and a newfound enthusiasm that's gonna make you excited about your business every time you tune in. I've crunched the numbers, heard your feedback, and am all set to serve you bite-sized episodes bursting with inspiration, advice, and resources to fuel your entrepreneurial journey. 

Life threw some curveballs my way since we last connected, and I took an unplanned hiatus, but boy, what a blessing that turned out to be! I launched the Focus Photographer Lab, had to say a heartbreaking goodbye to our beloved dog, and then took some time to recalibrate and refocus. During this time, I revamped the website, started a YouTube channel, and plotted the course for our podcast's future. Going forward, we're gonna be doing more solo episodes, featuring handpicked expert interviews, and yes, even venturing into video podcasts. So buckle up, ladies! It's time to add a little extra pep to your business step with the Girl Means Business podcast. Let's do this!

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

You know how sometimes life just feels too full, too busy, too overwhelming? And the things you once loved start to feel like a chore? That's where I find myself with this podcast, so after 4 1/2 years of weekly episodes, I am taking a much-needed break.

It's not a goodbye, just a temporary pause. A chance to step back, reassess, and rediscover the passion and the spark that made me fall in love with podcasting in the first place. I want to take some time to focus on other aspects of my business and family, and think about how to make this podcast as enriching as possible for you all.

I can't express enough my heartfelt gratitude to each one of you. Your support, your kind words, your encouragement have been the fuel that kept this podcast running. While I take this break, feel free to scroll through some of the older episodes. They are filled with timeless insights that will continue to guide and inspire you. Don't forget to follow me on Instagram and join my email list.

I promise to be back soon, recharged and rejuvenated, with content that truly resonates with you all.

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness