On this episode of GMH Hotels, Sarah Dandashy and Steve Turk explore Hilton’s strategy to drive direct bookings from small business travelers, while Marriott Hotels finalizes its acquisition of citizenM hotels, expanding its lifestyle portfolio.

The vanishing hotel minibar takes center stage as operators rethink in-room profit models. In travel, Tripadvisor reveals its top 2025 attractions, JetBlue doubles down on tech with its Travel Products platform, and Royal Caribbean Group plans a loyalty refresh to meet the demands of last-minute cruisers. Tune in for all the latest trends, headlines, and insights shaping the hospitality world.