On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down Hilton’s latest push into AI with its upcoming ChatGPT app and evolving “Select” deals strategy, and how the company is positioning itself more like a platform that controls pricing, distribution, and guest engagement.

They also explore Hilton’s continued expansion of lifestyle and luxury brands across Asia-Pacific, the shift in ultra-luxury hotels toward curated guest communities, and how budget airlines are now in talks over a $2.5 billion bailout as financial pressure builds across the travel sector.

This episode is presented by ⁠Vrbo⁠ & ⁠Bilt⁠. Visit ⁠vrbo.com/goodmorning⁠ to learn more about how you can earn OneKeyCash for each eligible property you list.

And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠joinbilt.com/gmh⁠ to learn more.