On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk unpack Hyatt’s push into non-luxury brands and smaller markets as the company works to expand beyond its traditional luxury footprint.

They also explore how United Airlines and Marriott Hotels are turning planes and hotel rooms into advertising platforms, why Delta Air Lines says travel demand remains strong despite rising jet fuel costs, and what FAA-ordered flight reductions at Chicago O’Hare could mean for airline schedules and travelers.

Finally, in the Unhinged Story of the Week, two viral airplane moments take over the internet: one passenger repeatedly shoving the seat in front of them after it reclines, and another traveler attempting to run the equivalent of a 5K inside an airplane bathroom — proving that sometimes the real turbulence comes from fellow passengers.