On this week’s Good Morning Hospitality, A Skift Podcast: GMH Hotels Edition, Sarah Dandashy and guest host Katie Cline, host of Suite Success: Masters of Hospitality, a Skift Podcast, break down Hyatt’s latest AI push and whether hotel brands can finally compete with OTAs by capturing travelers earlier in the booking journey.

They also explore Hilton’s new YOTEL partnership and what it signals about a platform-style model, Marriott Hotels’s potential new brand revealed through trademark filings, and United Airlines’ plan to add more than 250 aircraft as it doubles down on long-term demand.

Finally, in the Unhinged Story of the Week, a possum is discovered hiding among stuffed animals in an airport gift shop in Australia, a reminder that sometimes the wildest travel moments happen before you even board the plane.

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