Kelly reflects on a moment from Tuesday's conversation with Laura Modi, founder of the infant formula company Bobbie, who had 48 hours to decide whether to take on thousands of desperate new parents during the 2022 formula shortage or stand by her current customers. Laura went against every growth model and turned the new customers away to protect those who already trusted her—not because of data provided in a spreadsheet or advice from consultants but because she trusted what she knew in her bones.

 This episode was made possible by a grant from Ingeborg Initiatives, a social impact platform dedicated to improving maternal health and making it easier to raise a family. To learn more, please visit ingeborginitiatives.com

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